Way back when, Wednesdays

For the woman who loves cheesecake

In the summer of 1968, the North East Leader, a Messenger Newspaper featured a section dedicated to its female readership, on page 4 of the edition dated 17 January. A Page for Women was made up of articles that were deemed to be of interest to the average woman in the 1960s.

Take a look at these articles which are predominantly about social occasions: a birthday and weddings. Plus advertisements for home furnishings and the latest ‘modern’ novels to enjoy, when you had finished spending most of your day on home duties and looking after your family. You might reflect that many publications aimed at women still focus on Society, weddings, celebrities, home decor and recipes!

modern novels plus shopping

celebrations

Burns for Blinds

Future Liberal politician, member for the seat of Kavel (1970 to 1992) and 3rd Deputy Premier of SA (1979 to 1982) Roger Goldsworthy also managed to secure some advertising space to criticise the State Government in office at the time (The Labor Government with Don Dunstan as Premier).

Roger Goldsworthy advertisement

For a fabulous dinner party, to celebrate a special occasion, to impress family and friends or perhaps to entertain your husband’s boss, the North East Leader printed this recipe for a pineapple cheesecake.

You might like to make it for your loved one! Let us know how it tastes. You will need scales which measure weight in the Imperial system or go to http://www.metric-conversions.org/weight/ounces-to-grams.htm to convert to Metric.

You can use butter or salt reduced margarine for the melted shortening. You may also substitute cream cheese for smooth ‘creamed, cottage cheese’ if you wished. To make cottage cheese less crumbly, cooks online recommend adding a little cream, https://cooking.stackexchange.com/questions/16693/can-i-use-cottage-cheese-instead-of-cream-cheese-when-making-a-cheesecake

Pineapple Cheesecake

Ingredients

For the biscuit crust:

2 cups crushed plain biscuits
¼ cup sugar
2 teaspoons ginger
4-6 ounces melted shortening

Method

Combine all ingredients. Press into the sides and bottom of an 8 inch spring form tin. Chill.

Ingredients

For the filling:

1 15 ounce can well-drained crushed pineapple in juice.                                                             Note:  You can now buy a 440g tin of crushed pineapple in supermarkets.
1 1/2 tablespoons gelatine
1 tablespoon grated lemon rind
1/4 cup lemon juice
½ pound creamed cottage cheese
1 cup sugar
1 large can of undiluted evaporative milk, chilled icy cold.
1 teaspoon vanilla essence

Method

Soften gelatine in ½ cup pineapple juice and dissolve with lemon rind over hot water. Cool. Cream cottage cheese and sugar together. Add cooled lemon juice and gelatine, cool until partially set. Whip the icy cold evaporated milk in a large bowl to soft peaks. Beat in gelatine, cheese mixture and vanilla essence. Fold in crushed pineapple. Pour into crumb crust. Chill 6 – 8 hours or overnight.

Ingredients

The glaze

½ cup remaining pineapple juice
2 tablespoons sugar
1 dessertspoon cornflour
¼ cup lemon juice

Method

Blend cornflour and sugar, stir in lemon and pineapple juices. Cook until boiling, stirring constantly. Cool. Spread over cheesecake top, decorate as desired. Serves 6 to 8.

Pineapple cheesecake

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Way back when, Wednesdays

Come in, the water’s fine at Clovercrest

Did you learn to swim at Clovercrest? It seems that everybody either went to swimming lessons at the Clovercrest swimming school or knows somebody who did. On page 3 of the edition dated 21 February 1968 the North East Leader, a Messenger Newspaper printed a feature about the opening of the new Clovercrest pool. On Sunday 2 February over 200 guests attended that official opening of the 25 metre heated indoor pool, which as the article below states, was reputed to be the most modern facility of its kind in Australia.

 

Opening of Clovercrest swimming centre

Photographs of bikini clad women have not changed since 1968!

 

The Clovercrest Pool is situated at 433 Montague Road, Modbury North. On the 6 March 1968 the North East Leader followed up with a story on page 5 about swimming lessons for pre-school children, which was named the Tadpole class. Today children aged from 6 months to 4 years of age can enrol in the Waterbabies class! The Clovercrest Pool also took out a large advertisement showcasing it services on page 2.

Tadpole class

 

Pool advertisement

A special carnival for amateur swimmers (the first of its kind to be held at Clovercrest) made front page news on 19 April 1968. Money raised from the two day event would go towards helping the Australian Swim Team get to the 1968 Mexico City Olympic Games. The directors of the Centre donated the use of the pool to the South Australian Amateur Swimming Association. Such a high profile event would have brought many people to the pool. The young people who entered the competition may have felt very special sponsoring the Olympic athletes. Many were named in the article below.

Swimming carnival

Some of our staff members at Tea Tree Gully Library recall going to the Pool during the 1970s and 1980s. “I remember learning to swim after school at Clovercrest, when the different grades were named after sea creatures – you would strive to attain the dolphin and then the kingfisher certificates. If you completed all of the levels of tuition you could join the Centre’s swimming club. I admired these older kids who swam really fast in the lanes devoted to lap swimming.”

“It was steamy and hot inside the pool area and you could see the reflection of the water on the walls. After swimming you were always hungry and it you looked forward to buying something from the pool kiosk. It was the first and the last time I ate a huge Bush biscuit, after my parents urged me to try one!”

The Clovercrest Swim Club was also founded in 1968. It is now affiliated with Swimming SA, and is a member of Swimming Australia. Members have taken part in competitions interstate and overseas (https://clovercrest.swimming.org.au).

1976 was a special year for the Clovercrest Swimming School when David Urry, the former coach of the Australian swimming team at the Christchurch Commonwealth Games purchased the facility. It was at Clovercrest that he developed the State Swim program. Today State Swim has schools at eighteen locations across South Australia, Western Australia and Victoria (https://www.stateswim.com.au).

 

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Clovercrest Swimming School, present day.

 

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Way back when, Wednesday

Entrepreneurial Elf

Have you ever wondered what the elves do with themselves in the off-season, when they are not employed in Santa’s workshop? In the 2005 picture book The Elf on the Shelf: A Christmas Tradition by Carol Aebersold, Chanda Bell and Coë Steinwart, the elves visit peoples’ houses. Once adopted, they watch vigilantly to see if children have been naughty or nice, then make a report to Santa.

 

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The Elf on the Shelf.  Reserve this book through the Library’s online catalogue

 

Perhaps a more commercially minded member of the fairy folk may have swapped the elven tunic, leggings and shoes with curled up toes for a suit and tie, then set up his own small business in Adelaide. The North East Leader, a Messenger Newspaper printed this advertisement for real estate agent Ernie D. Elf on page 25 of the edition dated 4 July 1973.

 

ernie elf real estate

If Ernie Elf sold your house or you bought a property through him, please let us know about your experience. Ernie Elf certainly looks like his name. Notice how his chin-length, Seventies style hair could hide a pair of pointed ears!

Elf real estate no longer operates at 598 North East Road, Holden Hill, this is now the site of a Caltex service station. What happened to Ernie? Although Elf Realty is listed in Queensland, Ernie is not listed as an agent. Maybe Ernie joined another firm or eventually retired.

Thank you for reading ‘Way back when, Wednesday’ this year, best wishes for a Merry Christmas!

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Way back when Wednesdays

Celebrate the season with Pyramid Power

Never mind the Santa hat! Imagine yourself relaxing, after the noise and bustle of the festivities is over, wearing your Pyramid Meditation Hat. The North East Leader printed this advertisement for Experimental Pyramids and Pyramid Mediation Hats on page 37 of the edition dated 20 December 1978.

Pyramid hat

During the mid 1970s people became fascinated with the concept of Pyramid Power. Though not a new idea, various authors such as Sheila Ostrander and Lynn Schroeder, Max Toth and Patrick Flanagan wrote books examining the concept that pyramid shapes can focus and generate energy, https://en.wikipedia.org/wiki/Pyramid_power.

Pyramid Power Toth         Pyramid Power Flanagan

The design of the Great Cheops Pyramid of Egypt gave rise to the study of Pyramid Power. The construction of the Cheops Pyramid was ordered by the pharoah Khufu (Cheops) during the Fourth Dynasty and completed around 2560 BCE. The Cheops Pyramid is a marvel of engineering and is considered to be the most mathematically perfect structure on Earth. The pyramid is aligned north-south, exactly parallel to the earth’s magnetic axis. The King’s Chamber forms the centre of gravity. Fans of Pyramid Power believe that the other small chambers carved out of the solid rock are recepticles for energy to collect and resonate. In the 1930s Frenchman Antoine Bovis experimented with the idea that small models of pyramids can preserve food. He constructed a scale model of the Cheops pyramid, under which he put organic matter. His work was based on the idea that when locals collected small dead animals which had wandered into the Cheops Pyramid in Egypt, the corpses were mummified, instead of decaying, despite the hot and humid atmosphere, https://en.wikipedia.org/wiki/Pyramid_power

Advocates of Pyramid Power in the 1970s claimed that food kept under a structure designed like the Cheops pyramid kept fresher for longer. The food dehydrated instead of rotting. An intrepid manufacturer produced pyramid shaped canisters designed for better food storage. Even more astonishing was the assertion that razor blades were kept sharp as the pyramid focused the cosmic energy and realigned the crystals in the steel! You could also polish tarnished metal using the power of the pyramid, http://tvtropes.org/pmwiki/pmwiki.php/Main/PyramidPower

fresher food

Sitting or lying under your pyramid was also supposed to speed up the healing of cuts and burns, lead to better sleep and even improve your sex life.

Sitting under a pyramid

Experimental research claimed that wearing a pyramid shaped hat could help relieve a headache. The pyramid also assisted you with focusing your mind, thereby increasing your ability to learn in the long term. The hat mentioned in the advertisement is not cheap. According to the Reserve Bank Inflation Calculator) you would now need $79.53 to purchase it. Your experimental pyramid would cost $124.29!  One may argue that sitting quietly and meditating is of benefit anyway, even without the hat. During the late 1970s there were even designs for pyramids shaped learning booths in which school students could relax and study, https://futurism.media/what-is-pyramid-power.

There are still people who believe in the properties of pyramids. However it should be noted that there is no scientific evidence to support the concept of Pyramid Power, https://en.wikipedia.org/wiki/Pyramid_power.
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Way back when, Wednesdays

Married at the Mall

Organising a wedding is usually expensive. It can be difficult to find a venue and you will probably need to book months ahead. Have you considered getting married at Tea Tree Plaza? One Adelaide couple did! During July 1975 the North East Leader Messenger reported on the ‘Wedding of the Year’ that took place at Tea Tree Plaza.

On page 25 of the edition dated 9 July, 1975 the North East Leader featured the wedding celebration of Marcella Denengelse and Robert Scott. The ceremony took place on Friday 4 July in the mall on the upper level of Tea Tree Plaza. The couple had won the Wedding of the Year competition and all of their expenses were paid for by the shopping centre. Adelaide socialite and television personality Jaye Walton was invited to attend Marcella as her matron of honour and Adelaide journalist Paul Makin acted as Robert’s best man.

Wedding ceremony 2

The Wedding of the Year competition was essentially a sales promotion, designed to advertise the wares of businesses at Tea Tree Plaza and bring people into the shopping centre. In the week before the wedding on 2 July, Tea Tree Plaza and the North East Leader focused on the local traders who would be donating products and services for Marcella and Robert’s wedding.

Wedding prducts from local traders

A large number of businesses, many of which were situated at Tea Tree Plaza, sponsored the competition.

Adelaide icon Balfours used to have bakeries and tea rooms around Adelaide. Balfours at Tea Tree Plaza supplied the two tier wedding cake, which the public were invited to share after the wedding ceremony.

Orlando wines, from Rowland Flat in the Barossa Valley, provided tastings of the popular sparkling Orlando Starwine. Started by the Gramp family, Orlando Wines is now owned by an international company controlled by Pinot Ricard but it is more commonly known by its brand Jacob’s Creek.

 

nla.int-ex8-s33-item Starwine

Wytt Morro Sparkling Starwine, colour print on paper: 11.4 x 10.1cm, South Australiana Collections, State Library of South Australia

Joseph’s Gallery of Beauty dressed the hair of the bride and her attendants. Italian hairdresser Joseph was well known in Adelaide at the time. He owned several salons and had his own regular television segment on Channel 10.

 

More wedding

Marcella and Robert, their attendants and the Mother of the Bride were outfitted by Katies Vogue, John Cook Suit Hire, Myer and Witchery. Who knew that Katies used to sell formal wear and wedding apparel? Katies has now closed. Zamels, which is still in business at Tea Tree Plaza, donated the wedding rings.

Drumminor restaurant held the wedding reception. The historic building which used to house the Drumminor Restaurant on Golden Grove Road, Ridgehaven is now part the Harrison’s Funerals complex. Built in 1843, it was originally the home of Scottish immigrants Robert and Alison Milne. The Milne family lived at Drumminor up until 1937.

 

drumminor_gardens_house

Drumminor Gardens, Harrison Funerals Ridgehaven

 

The couple spent their wedding night at the Town House at 164 Hindley Street. This hotel and conference centre still operates as the Adelaide Rockford. You may not think that it looks particularly glamourous but remember that in 1975 Adelaide did not yet have prestigious hotels such as the Hilton International and the Stamford Plaza.

 

 

Rockford Adelaide

Adelaide Rockford, present day

 

This competition proved so popular that Tea Tree Plaza planned to hold it again in 1976. Notice how the advertisement states that the organisers are looking for a young couple. The Equal Opportunity Act of 1984 (SA) would now make it unlawful to publish advertisements that indicate an intention to discriminate according to different criteria, including age http://www.eoc.sa.gov.au/eo-you/what-discrimination/places-discrimination/advertising .

 

Wedding of the Year competition

North East Leader, page 15, 2 July, 1975

 

In more recent times, a British couple decided to get married at their local supermarket where they had visited the in-store café on their first date.

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Way back when, Wednesdays

The ones that couldn’t get away

Nobody would have gone home empty handed after this fishing trip, when the Dernancourt pool was transformed into a giant fish tank. On page 23 of the edition dated 15 June 1983, the Leader Messenger reported on the upcoming ‘Fish-in’ to be held from 18-19 June at the Dernancourt Swimming Centre, formally situated at Mahogany Drive, Dernancourt, alongside the River Torrens.

Fish in Messenger

Fish-in was held as a fundraiser by the Freemasons of the Thorngate Lodge of Prospect under the leadership of Worshipful Brother G.R. Gray, in conjunction with the City of Tea Tree Gully and local service clubs. The Kersbrook Trout Far stocked the pool with 200 live trout, purchased by Council.

PH05062

Fish-in was marketed as a family friendly event and attracted both experienced and amateur anglers. Four sessions of fishing were held over two days. Participants paid $4 each which covered the entry fee and the hire of a fishing rod. An officer from the Fisheries Department was on-site to provide tips on how to improve your fishing technique.

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So what did the anglers use for bait? Bait was provided and it was sweetcorn! You were allowed to take home any fish that you caught, so many local residents would have been eating trout for dinner and possibly stocking up their freezers.

There were prizes awarded in different categories such as for catching the heaviest fish and for the highest number of fish caught by an individual. You also had the chance to win a prize by catching special tagged trout released into the pool. If the kids became bored they could take a break by frequenting the food stalls and sideshows set up especially for Fish-in, around the grounds of the swimming centre.

PH05061

More than $2000 was raised from the Fish-in and the funds were used in the restoration of the Grand Lodge Building on North Terrace. Given the success of the initial event another Fish-in was held the following year on the weekend of 5-6 May.

Fish-in

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Way back when, Wednesdays

Extra duties at work

When you look at the issues of the North East Leader Messenger from the first two months of 1972, they are filled with photographs of fresh-faced children of all ages enjoying the summer heat, usually swimming at the local pools, or taking part in fun activities at Tea Tree Plaza. Looking at these images can evoke fond memories of your childhood. You might reflect that kids never change, no matter the era in which they grow up.

Fortunately some things that were not so wholesome have changed. The North East Leader at this time often pictured photographs of staff at Tea Tree Plaza, wearing some of the outfits on sale at different stores. Most of these depict ordinary people modelling dresses or casual wear. They are usually female staff.

On page 20 of the North East Leader dated 16 February 1972, Tea Tree Plaza featured a sales promotion for the big sidewalk sale. In conjunction with Hooper’s Furniture, Sussan advertised ladies nightwear. In the accompanying photograph young sales assistant Wendy Cummings is pictured in an alluring pose, wearing a short nightdress and showing off her legs. Besides her is another set of nightwear. During the 1960s and 1970s Sussan was a major retailer of lingerie and the place to purchase your wedding ‘trousseau’. We cannot know if Wendy volunteered for the photo opportunity or if modelling Sussan’s stock was just part of her job.

Sussan nightdress

Two of my colleagues recall how much sexism they experienced in the workplace during the 1970s. The advertising industry still uses sex appeal to sell products and objectify women. Thankfully today we do not usually see this type of image in the Messenger newspaper, with its focus on family and the community. When you work in the retail industry it is no longer considered acceptable to ask your female staff to promote your shop’s stock by being photographed wearing a little nightie. You also have the right to say no to such a request.

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