Way back when, Wednesdays

Suit up Seventies style

Cord suit

At first glance you might think that the clever lady in the photograph has recycled some bathmats and sewn herself a tailored outfit. This is certainly not the case. In the edition dated 14 July 1971, the North East Leader tells us that Mrs June Cooper is in fact, modelling a stylish suit made from jumbo cord. This photograph on page 19 was taken to promote the Witchery Boutique at Tea Tree Plaza. According to the North East Leader, it was a modish outfit that women would have wanted to wear in the early 1970s.

Corduroy fabric has been used in the manufacture of workwear since the 18th century in Britain and Europe. During the 20th century, factories in many other countries started produced clothing made from corduroy, often for the working classes. In the 1970s garments made from corduroy became incredibly popular. They were easy to launder, soft and warm in winter and affordable. Corduroy garments could also be dressed up or down. Both men and women could wear a corduroy suit to the office or wear the jacket or pants separately on weekends.

Corduroy jeans, jackets and skirts are still worn today. In the cooler weather, corduroy always seems to be a popular choice for jeans.

 

corduroy-fall-2017-2

Corduroy on the catwalk in 2017.  Image:  http://corduroy.in/corduroy-news/

 

If you are not familiar with corduroy, it is a durable cotton or cotton blend cloth, which is basically a ridged form of velvet. Corduroy comes in a multitude of colours and it can be plain or printed. Multiple cords are woven into the base fabric to form ridges or wales, which lie parallel to each other in clear lines. Sometimes you can see channels where the bare fabric between the cords is visible. Corduroy fabric with a standard or wide wale (jumbo cord) is used to upholster furniture, such as sofas, or it is made into trousers. Fabric with medium (midwale) narrow, and fine wale (such as pinwale or pincord) is used in the manufacture in garments worn above the waist. (https://en.wikipedia.org/wiki/Corduroy (http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-Part-II-1961-1979/Corduroy.html).

 

Corduroy Fabric

Different wales of corduroy.  Image:  http://market-research-explore-report.blogspot.com/2018/02/world-corduroy-fabric-market-2018.html

 

The 1970s was revolutionary for women as it was the first time in history in which it was acceptable for women to wear what they wanted. Asian women had worn pants under tunics for many years. Now western women seemed to prefer wearing pants to dresses and skirts (https://www.retrowaste.com/1970s/fashion-in-the-1970s/1970s-fashion-for-women-girls/). Women wore pantsuits to the city, and some could wear them to the office. A trendy or elegant pantsuit was just the thing to wear out to dinner. As the 1970s progressed, pants for both men and women became low rise and firmer on the hips. Legs widened out and were sometimes cuffed. Eventually, flares came into fashion (http://www.thepeoplehistory.com/1971fashions.html).

This issue of the North East Leader also featured an extensive sales promotion for the St. Agnes shopping centre. Take a look at this advertisement for Witchery which was printed on page 11 and the funky bohemian image that this brand was trying to sell. In the 1960s and 1970s Witchery opened retail outlets at many suburban locations such as at the St. Agnes and Ingle Farm shopping centres.

Witchery advertisement
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Way back when, Wednesdays

Book drought makes history

The Tea Tree Gully Library service has always been popular! As featured in a previous Way back when, Wednesdays post the official opening of a new public library made front page news in the North East Leader, a Messenger newspaper, on 5 March 1969. The Library, which operated out of a mobile bus, had moved its service into the building which was formerly the Modbury Primary School and headmaster’s cottage, now designated as 561 Montague Road, Modbury. On page 3 of the edition dated 9 April 1969, the North East Leader reported on a possible book shortage after only one month, as the new library service had proved so popular with local residents.

Library fines

As stated in the Messenger article above, since the new library had opened, memberships had soared to over 4000 and nearly 10,000 books were on loan. Unfortunately many of the Library’s avid readers were not particularly conscientious when it came to returning their items and the Library’s book stock had become depleted.  Members had also failed to return 1,600 books which had been issued to them on the old mobile library.  When you think about it, for a building of its size, the Montague Road library actually had quite a substantial book stock.

The Librarian in charge, Mr. W. Bustelli thought that introducing a system of fines would motivate library members to return books on time. We don’t have information about whether library fine were introduced in 1969. We would love to hear about your experiences if you remember using the library on Montague Road!

Fortunately, in 2018 the City of Tea Tree Gully Library has considerably more items available for loan than in 1969. The Library holds approximately 64,000 books for adults, 25000 for children and adolescents, 4,500 magazines and 17,000 audio visual materials (this includes DVDs, CDs and audiobooks). You can now also access audio and e-books and take advantage of approximately 4 million items through the SA Public Libraries One Card Network. In 2017 the Library lent out an average of 73,210 items per month.

 

Boca Chica bar

The old schoolhouse building at 561 Montague Road, Modbury is now the home of Sfera’s ‘Boca Chica’, a Spanish inspired concept restaurant and bar.

 
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Way back when, Wednesdays

Pizza delivered, hot and fresh

Safe driving pizza delivery

In the first part of the 1980s, getting a pizza meant dining-in at a Pizza Hut restaurant or picking up a takeaway from your local Italian pizza bar. Everybody thought it was fantastic when you watched an American movie and somebody picked up the telephone to order pizza (usually pepperoni) and it was actually delivered to their door! In 1984 Dial-a-Dino’s commenced its revolutionary pizza home delivery service in Adelaide. On page 5 of the edition dated 25 February 1987, the Leader Messenger featured a story about Dial-a-Dino’s sending it’s young employees on a safe driving course.

Young driver training

Adelaide entrepreneur Richard Westcombe founded Dial-a-Dino’s. Pizza delivery proved to be a commercial success in Adelaide. It was easy to order over the telephone and people enjoyed the novelty value of experiencing a delivery. You would eagerly wait and look out the window to see the distinctive delivery vehicle arrive, a bright yellow Daihatsu with a large red illuminated telephone receiver on the roof. Dial-a-Dino’s expanded its business with outlets in five other Australian states. The company grew to operate 110 stores nationally with a fleet of 220 cars.

You can view old television advertisements for Dial-a-Dino on YouTube: https://www.youtube.com

You might also remember Pizza Haven. The Pizza Haven delivery service was also established in 1984. Financed by their parents, Adelaide brothers Evan, Louis, Bill and Gabriel Christou were opened the initial pizza outlet in Glenelg and established a franchise. Pizza Haven’s blue delivery cars featured an effigy of their mascot, the Pizza Parrot, on the roofs. Pizza Haven provided some competition for Dial-a-Dino’s. People would argue about which company made the better pizza. The Eagle Boys Pizza chain bought out Pizza Haven in July 2008.

In March 1989, Pizza Hut, which was part of PepsiCo Australia, bought out Dial-a-Dino’s and abolished its brand. Pizza delivery outlets were renamed Pizza Hutt Delivery. The advent of pizza delivery in Adelaide effectively put an end to the dine-in Pizza Hutt family restaurant. It was more convenient to eat at home. Pizza Hut became the leader in the pizza delivery market. However, strong competition arrived for Pizza Hut with the opening of Domino’s Pizza in Australia. Pizza Hut would buy out Eagle Boys in 2016 to try and increase its share of the market.

Now pizza eaters are spoilt for choice, with the advent of restaurant delivery services such as Menulog and Uber Eats. Many small pizza restaurants have entered the online environment by entering into partnership with these companies.

1a3d7659c53f2e53b2968dc6dfcd8bcd pizza

Image: Herald Sun

Despite the promotional image above, Dial-a-Dino’s delivery drivers were quite young. In South Australia the Equal Opportunity Act 1984 made it illegal to discriminate against people on the basis of age, which included discrimination in employment (http://www.hebtechstaging.com/resources/discrimination-laws/south-australian-laws). So it is disappointing that this article states that Dial-a-Dino’s drivers were all aged between 16-18 years of age, a statistic that reflects poorly on this company.

The speed limit has also changed in South Australia since 1987. The default speed limit in urban areas in South Australia was reduced from 60km/h to 50km/h on 1 March 2003 (casr.adelaide.edu.au/publications/researchreports/CASR005.pdf).

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Way back when, Wednesdays

Lest we forget – Anzac Day 25 April 2018

In the time of the Vietnam War, the North East Leader a Messenger Newspaper photographed handsome Private Don Goodcliffe of Tea Tree Gully while on active service, on page 3 of the edition dated 3 April 1968.

Vietnam tunnel

Australia committed a contingent of 60,000 personnel to fight alongside the South Vietnamese and American forces in Vietnam from 1962 to 1972, with the aim of suppressing the North Vietnamese Army (NVA) and Communism in Asia. The Viet Cong (or National Liberation Front – NLF), a common front aided by the North, engaged in guerrilla warfare against anti-communist forces. The Viet Cong fought to unify Vietnam under Ho Chi Minh’s Ho’s Lao Dong (Worker’s Party).

Men fought mainly in the army but navy and air force personnel and some civilians also served in the long conflict. Women went to Vietnam working as nurses in the military,  as civilians working with the Red Cross and as journalists.  There were also Australian Embassy female staff and entertainers.

In 1964 the Australian Government led by Robert Menzies had reintroduced conscription through a National Service Scheme. If you were a male aged 20, you had to register with the Department of Labour and National Service and your name could be randomly selected for national service by your date of birth. This was basically a scheme to increase the number of military personnel the Government could send overseas to 40,000. If you were unlucky enough to be selected, it was likely you were going to fight in Vietnam (https://www.awm.gov.au/articles/encyclopedia/conscription/vietnam). Just about everybody would have known somebody who was conscripted, sometimes even a brother or a friend. Australians who resisted the draft were jailed.

The North East Leader makes reference to Operation Pinnaroo in the caption accompanying the photograph of Don Goodcliffe and the Vietnamese interpreter. The Long Hải Hills where Private Goodcliffe was deployed are situated near Long Hải, in the Long Điền District of the Bà Rịa–Vũng Tàu Province in Vietnam.

Unfortunately, in 1967 Brigadier Stuart Graham had ordered Australian forces to plant 21000 M16 mines throughout the hills. The deployment of the mines was supposed to form a barrier to stop the Viet Cong from gaining access to and infiltrating nearby villages in the vicinity of the Australian army task force base at Nui Dat. The Australian troops failed to adequately defend this rugged territory, which was full of thick scrub. The Viet Cong seized control off the Long Hail hills. Their recruits dug a network of tunnels to store supplies and establish a military stronghold from which to plan and stage attacks. Viet Cong troops had learned to reposition the mines and use them against the enemy.

Operation Pinnarro led by Brigadier Hughes in early 1968 was terrible. It was designed to be a reconnaissance and attack mission, to destroy the Viet Cong’s military installation along Long Hai. However, the Viet Cong had anticipated the Australian attack. They did not even need to shoot the Australian soldiers. 15 Australians were killed and 33 wounded by walking in the terrain. 42 allied soldiers were also killed and 175 were wounded. And of course the mines did not just disappear. We have no statistics to tell us how many local Vietnamese people had their lives ruined by encounters with the land mines (http://vietnamswans.com/revisiting-the-long-hai-hills-43-years-later/) More Australians would die or be maimed by the time our forces withdrew from Long Hail and left Vietnam.

By 1969 many people believed that Australians should not be fighting in Vietnam with the United States and that it was a conflict that could not be won. Rallies in the streets against the War and conscription became violent and protesters were arrested. The antiwar sentiment was so strong among the Australian public that our troops who had bravely served in horrific conditions in Vietnam were reviled and they were abused upon their return to Australia. 521 Australians died as a result of the Vietnam War (496 of these were from the Australian Army) and over 3,000 were wounded.

Since Don Goodcliffe’s name is not listed on the Australian War Memorial site among the fallen, we may assume that he came home.  In 1997, the Australian Government signed the Convention on the Prohibition of the Use, Stockpiling, Production and Transfer of Anti-Personnel Mines and on Their Destruction which is also known as the Ottawa Agreement.

To find out about Australia’s involvement in the Vietnam War, logon to these sites:

Australian War Memorial website: https://www.awm.gov.au/articles/event/vietnam

https://anzacportal.dva.gov.au/history/conflicts/australia-and-vietnam-war/australia-and-vietnam-war/vietnam-war

Read one veteran’s account of Operation Pinnaroo: http://lachlanirvine.tripod.com/lifestory/id5.html

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Way back when, Wednesdays

Funky fashion arrives in the North East

The days are getting shorter and the Autumn/Winter fashions are now in the stores. Let’s have a look at what people were wearing in 1971. The North East Leader, a Messenger Newspaper covered the coolest threads on offer for men, women and boys, from pages 36 – 37 of the edition dated 14 July 1971.

Knitted suits for men

Yes, these photographs are real. Perhaps these brands of menswear should have been labelled with a hazard warning “Wearing this garment may compel doe-eyed women to hang themselves precariously off your person at any given opportunity.”

Mens fashions knit shirt

These articles focused on how it was essential for a man to be stylish if he wanted to be admired and attract a lady companion. The photographs are over the top by modern standards but we all know that the advertising industry still uses sex appeal and prestige to sell products! John Brown’s smart knitted suits for casual and weekend wear were styled following overseas trends. Note the focus on Australian manufacture, no doubt using fine Australian wool. Maybe these women are not really gazing adoringly up at the male models – they are really just feeling the texture of these garments. For as the article states, women might be coveting the clothing for themselves!

A married man would make his wife’s life at home a lot easier if he chose to wear modern, easy care drip dry fabrics. Synthetic fabrics had been popular during the 1960s. These colourful and distinctive knit shirts in the ‘Summerknits’ range by John Brown were made from high tech fabrics such as Tricel and Teteron.

 

hotpants in crimplene

Conversely, the ladies modelling a new range of women’s clothing don’t need men as accessories in these photoshoots. Wearing funky hotpants, this girl is confident, in style and ready to have fun.

During the 1970s fashions changed greatly from the beginning of the decade to its end. In 1971 the fashions were very much like those of 1969. Garments made from polyester were popular as they were inexpensive and did not need ironing. Bright colours and bold prints were still in demand. Checks and tweeds were in vogue too.

 

Lady with silver buckle

Distinctive fashions by young Prue Acton, the first Australian designer to break into the American market.  Prue embraced both new synthetic and natural fibres, to create her bold and colourful designs (https://collections.museumvictoria.com.au/articles/2377).

 

Young women still liked mini-skirts but long, flowing skirts were also worn. Fashion continued to be influenced by the hippie era and ethnic influence of the late 1960s. Women wore long bohemian print dresses with billowing sleeves. Men’s loose shirts in floral patterns had ties around the neck or an open neckline. Not forgetting the leather sandals and scarves tied around your head. And hippie men wore beards and long hair.
Turtleneck jumpers were popular with both sexes and every woman owned at least one cowl neck jumper, to wear with pants or under a pinafore dress. Ladies still liked trendy short hair styles. But long hair might be worn down loose, plaited or dressed in a soft, bohemian up-style for a natural look. Or you could set it in waves.

Another trend emerged – the 1970s was the first decade where women wore pants and pantsuits for work and leisure. Women could wear jeans at home and elegant or trendy pants to a nightclub or restaurant. Some dress codes allowed women to wear business suits with pants to the office. By the end of the decade, women could basically wear what they wanted, which was revolutionary (https://www.retrowaste.com/1970s/fashion-in-the-1970s/1970s-fashion-for-women-girls/).  Trousers for both men and women were low rise, firm on the hips and with a wider leg which was sometimes cuffed. Corduroy clothing or men and women such as jeans, and sports coats with wide lapels, were seen everywhere (http://www.thepeoplehistory.com/1971fashions.html).

 

boys 2

Knitwear and shirts by John Brown for little men, made from machine washable wool.

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Way back when, Wednesdays

Easter Bunny or Playboy Bunny?

At this time of the year you might see the Easter Bunny greeting children and handing out chocolate eggs. Usually the character represents a confectionary company and is dressed in a soft, fluffy onesie and wearing a big rabbit head.

On page 2 and 15 of the edition dated 21 March 1967, the North East Leader, a Messenger Newspaper printed an advertising promotion for the Modbury Shopping Centre at Clovercrest. The Easter Bunny would make an appearance on the Thursday evening before Easter and hand out eggs to children. One could argue that there is nothing fluffy about this Easter Bunny, with the exception of the fur trim on her costume and the image she presents.

Easter Bunny in heels

 

 

Easter Bunny with children

When you look at these photographs of the Clovercrest Easter Bunny you might wonder if the target audience of this Easter promotion was really children! The lady’s costume and footwear are more modest than, but reminiscent of a Playboy Bunny’s outfit. The late eccentric American billionaire Hugh Hefner created and published the pornographic men’s magazine Playboy in 1956. Playboy Bunnies worked as cocktail waitresses and croupiers in a chain of mens’ clubs and casinos across the world. Hefner’s first club opened in 1960 and he also used the Playboy Bunny logo on the front cover of Playboy. Not forgetting the Playboy Mansions where Hefner lived, surrounded by his harem of beautiful girls, his ‘Bunnies’.

In 1963 journalist and feminist Gloria Steinam ventured undercover for eleven days, securing a job as a Playboy Bunny in New York. Steinam wrote her two-part article in the form of a diary entitled A Bunny’s Tale, for the May and June issues of Show magazine. Gloria had managed to secure employment as she was physically attractive – The Clubs stated in their recruitment advertisements that ‘homely’ women need not apply. Her writing discredited the idea that working as a Playboy Bunny was glamourous and profitable. Steinam exposed the sexism of the club and the horrible conditions that Bunnies had to work under. It was mandatory for the girls to be tested for sexually transmitted infections when they took up the job. They were told whom they could date, namely the Club’s top tier members.

 

Gloria bunny

Gloria Steinam wearing her Playboy Bunny costume.  Image:  https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today

 

Besides being ogled and treated as sex objects, Bunnies earned low wages and were allowed only one week’s leave a year. They wore tight revealing costumes that cut into their flesh and high heels on long shifts. The Bunnies had to pay for the upkeep and cleaning of their costumes and the Clubs took a percentage of their tips.
(https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today)

 

Bunny working in Miami club

A Playboy Bunny working in the Miami club during the 1960s

 

By 1967 Hefner operated 16 clubs and two international Playboy Bunny resorts. Hefner was also honoured with a cover story in Time magazine in the edition dated 3 March 1967. The magazine proclaimed him a genius and a “prophet of pop hedonism.” (http://time.com/4515185/hugh-hefner-obituary-playboy/)

Time

Despite Steinam’s article, business continued to flourish. Hefner had created a mainstream brand for the sophisticated man to enjoy and the Playboy Bunny had become an icon worldwide (http://time.com/4963765/no-hugh-hefner-did-not-love-women). The dumb Bunny stereotype was entrenched in popular culture. The Time article pictured a photograph of several Playboy Bunnies sunbaking and exposing their bodies. The caption read “Young, pouty types without excess intelligence.” (http://time.com/3547122/playboy-hugh-hefner-1967/)

Hugh Hefner always claimed that by publishing his magazine and inventing the concept of the Playboy Bunny that he had contributed to the sexual revolution of the 1960s. He had dismissed the prudery and taboos of the 1940s and 1950s by promoting free speech and free love and by having being open about sex and pornography.

Following Hefner’s recent death in September 2017 at age 91, the controversy still exists as to whether this statement was ever true in any way or if Hefner was simply a master businessman who had tapped into an existing market and who knew how to exploit women for profit.

 
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Way back when, Wednesdays

Out there on my own

International Women’s Day 8 March 2018

 

It’s the early 1970s. Imagine being thrown out onto the street by your family because you became pregnant – they no longer wanted you. You only had the clothes you were wearing and some loose change in your pocket. You were homeless and you had no way to support yourself. There was no Parenting Benefit in existence at this time.
In the edition dated 25 August 1971, the North East Leader, a Messenger Newspaper told one woman’s story, which highlighted the plight of young unmarried mothers. In a special report, made up of two articles on pages 1 and 3 the Leader sought to raise awareness of the financial issues, condemnation and social isolation single mothers experienced. A new South Australian organisation called ‘The Council for The Single Mother and Her Child’ could offer these girls help.

Unwed mothers

We have all heard the horror stories of young unmarried women being coerced or forced into giving up their babies for adoption during the 1960s. Children were also put in state run institutions such as orphanages. The Commonwealth Department of Social Services was created in 1939 and became fully operative in 1941. However, the Government did not introduce a supporting mother’s benefit for single mother’s pension until 1973. From 1942 in Australia, a single mother could only receive a small pension if she had been married and was widowed, deserted by her husband or divorced. You were also entitled to a benefit if you husband was in prison or a committed to a mental hospital, Seeing the lighter side, A history of the single parent pension in Australia.

“In 1973 supporting mother’s benefit was introduced for single mothers not entitled to widow’s pension. The new benefit was payable after a six-month waiting period, during which time the States remained responsible for the single mother’s income support under the Commonwealth-State cost-sharing arrangements introduced in 1968. The supporting mother’s benefit was extended in 1977 to single fathers, including widowers and divorcees, and renamed supporting parent’s benefit. The six-month waiting period for this benefit was abolished in 1980 when the States withdrew from the Commonwealth-State cost-sharing arrangements.”  Australian Bureau of Statistics

Unfortunately the Australian Bureau of Statistics does not hold data on the number of babies born in South Australia in 1971 but“1500 illegitimate births” does seem quite high for the population of South Australia. So you might think that having a baby ‘out of wedlock’ was not uncommon. However, Society viewed an unmarried pregnant women as having loose morals.

Birthright

A woman seemed to experience most of the shame, rather than the father of the child. It could also be difficult for the mother of an illegitimate child to find a man to marry her and adopt her child as their own. Living together in a de-facto relationship was socially unacceptable. Unless your family were willing to support you financially and emotionally, a single pregnant woman faced some tough choices.

Sometimes a girl’s parents would insist on a young couple getting married as quickly as possible before her pregnancy started to show – what is known as a ‘shotgun wedding’. This was an attempt to not only hide the unplanned pregnancy or at least regain some of the respect that their daughter had lost by getting pregnant. The girl’s boyfriend was basically threatened by her father and told to take responsibility for the baby! Adoption was a common choice. The girl was supposed to move on with her life, when in fact she would always be dealing with the loss of her child. It should be acknowleged that some  fathers also reluctantly lost their children to adoption.

Legal abortions were not readily available. Never an easy decision for the mother, abortion was legalised in South Australia in 1969. Abortion was only legal if performed in a hospital and it was deemed by two medical practitioners that continuing a pregnancy was detrimental to the physical and mental health of the mother or if there was a substantial risk that the child would be seriously physically or mentally handicapped if it was born, Abortion Law in Australia  Frightened women also sought out illegal abortions, putting themselves at risk of infection and death.

Some brave young women did decide to keep their babies. At least ‘The Council for The Single Mother and Her Child’ was in existence in South Australia to help supply them with baby clothing, and support with finding accommodation and employment. A single mother would have received a child endowment payment as the Commonwealth Government’s Child Endowment Act of 1941 had introduced the payment of weekly sums to mothers of children under the age of 16. But it would have been very almost impossible for a single woman to find somewhere to live with a baby and no other income. Day care centres and government subsidised childcare are a modern invention. A woman would have had to leave her child with relatives and friends or pay somebody she knew to look after them while she was at work.

Note also the small article printed on page 3 about the organisation ‘Birthright’ which was trying to establish a branch in Tea Tree Gully to assist widows and their children. Living on a widow’s pension was not easy either.

Most sole parent families still live on low incomes and those on Centrelink payments face a high risk of poverty. “Unemployment among sole parents is generally about twice the rate across the whole workforce. The reasons for this include their responsibility for caring for a child alone, together with low educational qualifications and the need to live in areas where rents are low but jobs are scarce (such as public housing estates). Many of those who do have a job are vulnerable to unemployment because they work in casual and part time jobs.” Fact sheet: sole parent payments

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