Way back when, Wednesdays

Pizza delivered, hot and fresh

Safe driving pizza delivery

In the first part of the 1980s, getting a pizza meant dining-in at a Pizza Hut restaurant or picking up a takeaway from your local Italian pizza bar. Everybody thought it was fantastic when you watched an American movie and somebody picked up the telephone to order pizza (usually pepperoni) and it was actually delivered to their door! In 1984 Dial-a-Dino’s commenced its revolutionary pizza home delivery service in Adelaide. On page 5 of the edition dated 25 February 1987, the Leader Messenger featured a story about Dial-a-Dino’s sending it’s young employees on a safe driving course.

Young driver training

Adelaide entrepreneur Richard Westcombe founded Dial-a-Dino’s. Pizza delivery proved to be a commercial success in Adelaide. It was easy to order over the telephone and people enjoyed the novelty value of experiencing a delivery. You would eagerly wait and look out the window to see the distinctive delivery vehicle arrive, a bright yellow Daihatsu with a large red illuminated telephone receiver on the roof. Dial-a-Dino’s expanded its business with outlets in five other Australian states. The company grew to operate 110 stores nationally with a fleet of 220 cars.

You can view old television advertisements for Dial-a-Dino on YouTube: https://www.youtube.com

You might also remember Pizza Haven. The Pizza Haven delivery service was also established in 1984. Financed by their parents, Adelaide brothers Evan, Louis, Bill and Gabriel Christou were opened the initial pizza outlet in Glenelg and established a franchise. Pizza Haven’s blue delivery cars featured an effigy of their mascot, the Pizza Parrot, on the roofs. Pizza Haven provided some competition for Dial-a-Dino’s. People would argue about which company made the better pizza. The Eagle Boys Pizza chain bought out Pizza Haven in July 2008.

In March 1989, Pizza Hut, which was part of PepsiCo Australia, bought out Dial-a-Dino’s and abolished its brand. Pizza delivery outlets were renamed Pizza Hutt Delivery. The advent of pizza delivery in Adelaide effectively put an end to the dine-in Pizza Hutt family restaurant. It was more convenient to eat at home. Pizza Hut became the leader in the pizza delivery market. However, strong competition arrived for Pizza Hut with the opening of Domino’s Pizza in Australia. Pizza Hut would buy out Eagle Boys in 2016 to try and increase its share of the market.

Now pizza eaters are spoilt for choice, with the advent of restaurant delivery services such as Menulog and Uber Eats. Many small pizza restaurants have entered the online environment by entering into partnership with these companies.

1a3d7659c53f2e53b2968dc6dfcd8bcd pizza

Image: Herald Sun

Despite the promotional image above, Dial-a-Dino’s delivery drivers were quite young. In South Australia the Equal Opportunity Act 1984 made it illegal to discriminate against people on the basis of age, which included discrimination in employment (http://www.hebtechstaging.com/resources/discrimination-laws/south-australian-laws). So it is disappointing that this article states that Dial-a-Dino’s drivers were all aged between 16-18 years of age, a statistic that reflects poorly on this company.

The speed limit has also changed in South Australia since 1987. The default speed limit in urban areas in South Australia was reduced from 60km/h to 50km/h on 1 March 2003 (casr.adelaide.edu.au/publications/researchreports/CASR005.pdf).

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Way back when, Wednesdays

Lest we forget – Anzac Day 25 April 2018

In the time of the Vietnam War, the North East Leader a Messenger Newspaper photographed handsome Private Don Goodcliffe of Tea Tree Gully while on active service, on page 3 of the edition dated 3 April 1968.

Vietnam tunnel

Australia committed a contingent of 60,000 personnel to fight alongside the South Vietnamese and American forces in Vietnam from 1962 to 1972, with the aim of suppressing the North Vietnamese Army (NVA) and Communism in Asia. The Viet Cong (or National Liberation Front – NLF), a common front aided by the North, engaged in guerrilla warfare against anti-communist forces. The Viet Cong fought to unify Vietnam under Ho Chi Minh’s Ho’s Lao Dong (Worker’s Party).

Men fought mainly in the army but navy and air force personnel and some civilians also served in the long conflict. Women went to Vietnam working as nurses in the military,  as civilians working with the Red Cross and as journalists.  There were also Australian Embassy female staff and entertainers.

In 1964 the Australian Government led by Robert Menzies had reintroduced conscription through a National Service Scheme. If you were a male aged 20, you had to register with the Department of Labour and National Service and your name could be randomly selected for national service by your date of birth. This was basically a scheme to increase the number of military personnel the Government could send overseas to 40,000. If you were unlucky enough to be selected, it was likely you were going to fight in Vietnam (https://www.awm.gov.au/articles/encyclopedia/conscription/vietnam). Just about everybody would have known somebody who was conscripted, sometimes even a brother or a friend. Australians who resisted the draft were jailed.

The North East Leader makes reference to Operation Pinnaroo in the caption accompanying the photograph of Don Goodcliffe and the Vietnamese interpreter. The Long Hải Hills where Private Goodcliffe was deployed are situated near Long Hải, in the Long Điền District of the Bà Rịa–Vũng Tàu Province in Vietnam.

Unfortunately, in 1967 Brigadier Stuart Graham had ordered Australian forces to plant 21000 M16 mines throughout the hills. The deployment of the mines was supposed to form a barrier to stop the Viet Cong from gaining access to and infiltrating nearby villages in the vicinity of the Australian army task force base at Nui Dat. The Australian troops failed to adequately defend this rugged territory, which was full of thick scrub. The Viet Cong seized control off the Long Hail hills. Their recruits dug a network of tunnels to store supplies and establish a military stronghold from which to plan and stage attacks. Viet Cong troops had learned to reposition the mines and use them against the enemy.

Operation Pinnarro led by Brigadier Hughes in early 1968 was terrible. It was designed to be a reconnaissance and attack mission, to destroy the Viet Cong’s military installation along Long Hai. However, the Viet Cong had anticipated the Australian attack. They did not even need to shoot the Australian soldiers. 15 Australians were killed and 33 wounded by walking in the terrain. 42 allied soldiers were also killed and 175 were wounded. And of course the mines did not just disappear. We have no statistics to tell us how many local Vietnamese people had their lives ruined by encounters with the land mines (http://vietnamswans.com/revisiting-the-long-hai-hills-43-years-later/) More Australians would die or be maimed by the time our forces withdrew from Long Hail and left Vietnam.

By 1969 many people believed that Australians should not be fighting in Vietnam with the United States and that it was a conflict that could not be won. Rallies in the streets against the War and conscription became violent and protesters were arrested. The antiwar sentiment was so strong among the Australian public that our troops who had bravely served in horrific conditions in Vietnam were reviled and they were abused upon their return to Australia. 521 Australians died as a result of the Vietnam War (496 of these were from the Australian Army) and over 3,000 were wounded.

Since Don Goodcliffe’s name is not listed on the Australian War Memorial site among the fallen, we may assume that he came home.  In 1997, the Australian Government signed the Convention on the Prohibition of the Use, Stockpiling, Production and Transfer of Anti-Personnel Mines and on Their Destruction which is also known as the Ottawa Agreement.

To find out about Australia’s involvement in the Vietnam War, logon to these sites:

Australian War Memorial website: https://www.awm.gov.au/articles/event/vietnam

https://anzacportal.dva.gov.au/history/conflicts/australia-and-vietnam-war/australia-and-vietnam-war/vietnam-war

Read one veteran’s account of Operation Pinnaroo: http://lachlanirvine.tripod.com/lifestory/id5.html

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Funky fashion arrives in the North East

The days are getting shorter and the Autumn/Winter fashions are now in the stores. Let’s have a look at what people were wearing in 1971. The North East Leader, a Messenger Newspaper covered the coolest threads on offer for men, women and boys, from pages 36 – 37 of the edition dated 14 July 1971.

Knitted suits for men

Yes, these photographs are real. Perhaps these brands of menswear should have been labelled with a hazard warning “Wearing this garment may compel doe-eyed women to hang themselves precariously off your person at any given opportunity.”

Mens fashions knit shirt

These articles focused on how it was essential for a man to be stylish if he wanted to be admired and attract a lady companion. The photographs are over the top by modern standards but we all know that the advertising industry still uses sex appeal and prestige to sell products! John Brown’s smart knitted suits for casual and weekend wear were styled following overseas trends. Note the focus on Australian manufacture, no doubt using fine Australian wool. Maybe these women are not really gazing adoringly up at the male models – they are really just feeling the texture of these garments. For as the article states, women might be coveting the clothing for themselves!

A married man would make his wife’s life at home a lot easier if he chose to wear modern, easy care drip dry fabrics. Synthetic fabrics had been popular during the 1960s. These colourful and distinctive knit shirts in the ‘Summerknits’ range by John Brown were made from high tech fabrics such as Tricel and Teteron.

 

hotpants in crimplene

Conversely, the ladies modelling a new range of women’s clothing don’t need men as accessories in these photoshoots. Wearing funky hotpants, this girl is confident, in style and ready to have fun.

During the 1970s fashions changed greatly from the beginning of the decade to its end. In 1971 the fashions were very much like those of 1969. Garments made from polyester were popular as they were inexpensive and did not need ironing. Bright colours and bold prints were still in demand. Checks and tweeds were in vogue too.

 

Lady with silver buckle

Distinctive fashions by young Prue Acton, the first Australian designer to break into the American market.  Prue embraced both new synthetic and natural fibres, to create her bold and colourful designs (https://collections.museumvictoria.com.au/articles/2377).

 

Young women still liked mini-skirts but long, flowing skirts were also worn. Fashion continued to be influenced by the hippie era and ethnic influence of the late 1960s. Women wore long bohemian print dresses with billowing sleeves. Men’s loose shirts in floral patterns had ties around the neck or an open neckline. Not forgetting the leather sandals and scarves tied around your head. And hippie men wore beards and long hair.
Turtleneck jumpers were popular with both sexes and every woman owned at least one cowl neck jumper, to wear with pants or under a pinafore dress. Ladies still liked trendy short hair styles. But long hair might be worn down loose, plaited or dressed in a soft, bohemian up-style for a natural look. Or you could set it in waves.

Another trend emerged – the 1970s was the first decade where women wore pants and pantsuits for work and leisure. Women could wear jeans at home and elegant or trendy pants to a nightclub or restaurant. Some dress codes allowed women to wear business suits with pants to the office. By the end of the decade, women could basically wear what they wanted, which was revolutionary (https://www.retrowaste.com/1970s/fashion-in-the-1970s/1970s-fashion-for-women-girls/).  Trousers for both men and women were low rise, firm on the hips and with a wider leg which was sometimes cuffed. Corduroy clothing or men and women such as jeans, and sports coats with wide lapels, were seen everywhere (http://www.thepeoplehistory.com/1971fashions.html).

 

boys 2

Knitwear and shirts by John Brown for little men, made from machine washable wool.

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Way back when, Wednesdays

Easter Bunny or Playboy Bunny?

At this time of the year you might see the Easter Bunny greeting children and handing out chocolate eggs. Usually the character represents a confectionary company and is dressed in a soft, fluffy onesie and wearing a big rabbit head.

On page 2 and 15 of the edition dated 21 March 1967, the North East Leader, a Messenger Newspaper printed an advertising promotion for the Modbury Shopping Centre at Clovercrest. The Easter Bunny would make an appearance on the Thursday evening before Easter and hand out eggs to children. One could argue that there is nothing fluffy about this Easter Bunny, with the exception of the fur trim on her costume and the image she presents.

Easter Bunny in heels

 

 

Easter Bunny with children

When you look at these photographs of the Clovercrest Easter Bunny you might wonder if the target audience of this Easter promotion was really children! The lady’s costume and footwear are more modest than, but reminiscent of a Playboy Bunny’s outfit. The late eccentric American billionaire Hugh Hefner created and published the pornographic men’s magazine Playboy in 1956. Playboy Bunnies worked as cocktail waitresses and croupiers in a chain of mens’ clubs and casinos across the world. Hefner’s first club opened in 1960 and he also used the Playboy Bunny logo on the front cover of Playboy. Not forgetting the Playboy Mansions where Hefner lived, surrounded by his harem of beautiful girls, his ‘Bunnies’.

In 1963 journalist and feminist Gloria Steinam ventured undercover for eleven days, securing a job as a Playboy Bunny in New York. Steinam wrote her two-part article in the form of a diary entitled A Bunny’s Tale, for the May and June issues of Show magazine. Gloria had managed to secure employment as she was physically attractive – The Clubs stated in their recruitment advertisements that ‘homely’ women need not apply. Her writing discredited the idea that working as a Playboy Bunny was glamourous and profitable. Steinam exposed the sexism of the club and the horrible conditions that Bunnies had to work under. It was mandatory for the girls to be tested for sexually transmitted infections when they took up the job. They were told whom they could date, namely the Club’s top tier members.

 

Gloria bunny

Gloria Steinam wearing her Playboy Bunny costume.  Image:  https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today

 

Besides being ogled and treated as sex objects, Bunnies earned low wages and were allowed only one week’s leave a year. They wore tight revealing costumes that cut into their flesh and high heels on long shifts. The Bunnies had to pay for the upkeep and cleaning of their costumes and the Clubs took a percentage of their tips.
(https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today)

 

Bunny working in Miami club

A Playboy Bunny working in the Miami club during the 1960s

 

By 1967 Hefner operated 16 clubs and two international Playboy Bunny resorts. Hefner was also honoured with a cover story in Time magazine in the edition dated 3 March 1967. The magazine proclaimed him a genius and a “prophet of pop hedonism.” (http://time.com/4515185/hugh-hefner-obituary-playboy/)

Time

Despite Steinam’s article, business continued to flourish. Hefner had created a mainstream brand for the sophisticated man to enjoy and the Playboy Bunny had become an icon worldwide (http://time.com/4963765/no-hugh-hefner-did-not-love-women). The dumb Bunny stereotype was entrenched in popular culture. The Time article pictured a photograph of several Playboy Bunnies sunbaking and exposing their bodies. The caption read “Young, pouty types without excess intelligence.” (http://time.com/3547122/playboy-hugh-hefner-1967/)

Hugh Hefner always claimed that by publishing his magazine and inventing the concept of the Playboy Bunny that he had contributed to the sexual revolution of the 1960s. He had dismissed the prudery and taboos of the 1940s and 1950s by promoting free speech and free love and by having being open about sex and pornography.

Following Hefner’s recent death in September 2017 at age 91, the controversy still exists as to whether this statement was ever true in any way or if Hefner was simply a master businessman who had tapped into an existing market and who knew how to exploit women for profit.

 
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Way back when, Wednesdays

Out there on my own

International Women’s Day 8 March 2018

 

It’s the early 1970s. Imagine being thrown out onto the street by your family because you became pregnant – they no longer wanted you. You only had the clothes you were wearing and some loose change in your pocket. You were homeless and you had no way to support yourself. There was no Parenting Benefit in existence at this time.
In the edition dated 25 August 1971, the North East Leader, a Messenger Newspaper told one woman’s story, which highlighted the plight of young unmarried mothers. In a special report, made up of two articles on pages 1 and 3 the Leader sought to raise awareness of the financial issues, condemnation and social isolation single mothers experienced. A new South Australian organisation called ‘The Council for The Single Mother and Her Child’ could offer these girls help.

Unwed mothers

We have all heard the horror stories of young unmarried women being coerced or forced into giving up their babies for adoption during the 1960s. Children were also put in state run institutions such as orphanages. The Commonwealth Department of Social Services was created in 1939 and became fully operative in 1941. However, the Government did not introduce a supporting mother’s benefit for single mother’s pension until 1973. From 1942 in Australia, a single mother could only receive a small pension if she had been married and was widowed, deserted by her husband or divorced. You were also entitled to a benefit if you husband was in prison or a committed to a mental hospital, Seeing the lighter side, A history of the single parent pension in Australia.

“In 1973 supporting mother’s benefit was introduced for single mothers not entitled to widow’s pension. The new benefit was payable after a six-month waiting period, during which time the States remained responsible for the single mother’s income support under the Commonwealth-State cost-sharing arrangements introduced in 1968. The supporting mother’s benefit was extended in 1977 to single fathers, including widowers and divorcees, and renamed supporting parent’s benefit. The six-month waiting period for this benefit was abolished in 1980 when the States withdrew from the Commonwealth-State cost-sharing arrangements.”  Australian Bureau of Statistics

Unfortunately the Australian Bureau of Statistics does not hold data on the number of babies born in South Australia in 1971 but“1500 illegitimate births” does seem quite high for the population of South Australia. So you might think that having a baby ‘out of wedlock’ was not uncommon. However, Society viewed an unmarried pregnant women as having loose morals.

Birthright

A woman seemed to experience most of the shame, rather than the father of the child. It could also be difficult for the mother of an illegitimate child to find a man to marry her and adopt her child as their own. Living together in a de-facto relationship was socially unacceptable. Unless your family were willing to support you financially and emotionally, a single pregnant woman faced some tough choices.

Sometimes a girl’s parents would insist on a young couple getting married as quickly as possible before her pregnancy started to show – what is known as a ‘shotgun wedding’. This was an attempt to not only hide the unplanned pregnancy or at least regain some of the respect that their daughter had lost by getting pregnant. The girl’s boyfriend was basically threatened by her father and told to take responsibility for the baby! Adoption was a common choice. The girl was supposed to move on with her life, when in fact she would always be dealing with the loss of her child. It should be acknowleged that some  fathers also reluctantly lost their children to adoption.

Legal abortions were not readily available. Never an easy decision for the mother, abortion was legalised in South Australia in 1969. Abortion was only legal if performed in a hospital and it was deemed by two medical practitioners that continuing a pregnancy was detrimental to the physical and mental health of the mother or if there was a substantial risk that the child would be seriously physically or mentally handicapped if it was born, Abortion Law in Australia  Frightened women also sought out illegal abortions, putting themselves at risk of infection and death.

Some brave young women did decide to keep their babies. At least ‘The Council for The Single Mother and Her Child’ was in existence in South Australia to help supply them with baby clothing, and support with finding accommodation and employment. A single mother would have received a child endowment payment as the Commonwealth Government’s Child Endowment Act of 1941 had introduced the payment of weekly sums to mothers of children under the age of 16. But it would have been very almost impossible for a single woman to find somewhere to live with a baby and no other income. Day care centres and government subsidised childcare are a modern invention. A woman would have had to leave her child with relatives and friends or pay somebody she knew to look after them while she was at work.

Note also the small article printed on page 3 about the organisation ‘Birthright’ which was trying to establish a branch in Tea Tree Gully to assist widows and their children. Living on a widow’s pension was not easy either.

Most sole parent families still live on low incomes and those on Centrelink payments face a high risk of poverty. “Unemployment among sole parents is generally about twice the rate across the whole workforce. The reasons for this include their responsibility for caring for a child alone, together with low educational qualifications and the need to live in areas where rents are low but jobs are scarce (such as public housing estates). Many of those who do have a job are vulnerable to unemployment because they work in casual and part time jobs.” Fact sheet: sole parent payments

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Way back when, Wednesdays

Girl with a guitar

Some of our readers may remember watching Franci Chamings on the  Adelaide show for children called Young 7.   Young 7 screened at 9am on ADS Channel 7 in the mornings during the 1970s.

Franci Chamings edit symon

 

In the edition dated 17 November 1971, the North East Leader, a Messenger Newspaper reported on a local girl from Dernancourt who had been singing on Adelaide television. As stated in the article, Franci performed on the children’s program The Super Duper Flying Fun Show and The Tonight Show hosted by radio identity and former footballer Barry Ion.

After gaining a following on a children’s television show, Singer/songwriter Franci also performed live on stage such as at her Family with Franci Chamings concert in 1975.

Franci did go on to make recordings. She recorded the 45rpm single For You (B side: Why) with Pussycat Records, Australia.

In 1976 she made the vinyl LP album for young children entitled Favourite Nursery Rhymes and Actions Songs at Slater Sound in Adelaide. The album featured a collection of traditional children’s rhymes. Maybe you have it in your childhood record collection!  http://www.45cat.com/record/nc168385au

Favourite nursery rhymes

Image taken from:  http://www.tvmem.com/OZST/tv/D/DUDLEYDO/DUDLEYDO.html

 

 

Sammy the Seagull

Sammy the Seagull also appeared on Young 7.  He is pictured here with young Gavin Swindler and Suzanne Fox at Christies Beach.  Photograph B 70869/14138.  https://collections.slsa.sa.gov.au/resource/B+70869/1413

 

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Way back when, Wednesdays

For the woman who loves cheesecake

In the summer of 1968, the North East Leader, a Messenger Newspaper featured a section dedicated to its female readership, on page 4 of the edition dated 17 January. A Page for Women was made up of articles that were deemed to be of interest to the average woman in the 1960s.

Take a look at these articles which are predominantly about social occasions: a birthday and weddings. Plus advertisements for home furnishings and the latest ‘modern’ novels to enjoy, when you had finished spending most of your day on home duties and looking after your family. You might reflect that many publications aimed at women still focus on Society, weddings, celebrities, home decor and recipes!

modern novels plus shopping

celebrations

Burns for Blinds

Future Liberal politician, member for the seat of Kavel (1970 to 1992) and 3rd Deputy Premier of SA (1979 to 1982) Roger Goldsworthy also managed to secure some advertising space to criticise the State Government in office at the time (The Labor Government with Don Dunstan as Premier).

Roger Goldsworthy advertisement

For a fabulous dinner party, to celebrate a special occasion, to impress family and friends or perhaps to entertain your husband’s boss, the North East Leader printed this recipe for a pineapple cheesecake.

You might like to make it for your loved one! Let us know how it tastes. You will need scales which measure weight in the Imperial system or go to http://www.metric-conversions.org/weight/ounces-to-grams.htm to convert to Metric.

You can use butter or salt reduced margarine for the melted shortening. You may also substitute cream cheese for smooth ‘creamed, cottage cheese’ if you wished. To make cottage cheese less crumbly, cooks online recommend adding a little cream, https://cooking.stackexchange.com/questions/16693/can-i-use-cottage-cheese-instead-of-cream-cheese-when-making-a-cheesecake

Pineapple Cheesecake

Ingredients

For the biscuit crust:

2 cups crushed plain biscuits
¼ cup sugar
2 teaspoons ginger
4-6 ounces melted shortening

Method

Combine all ingredients. Press into the sides and bottom of an 8 inch spring form tin. Chill.

Ingredients

For the filling:

1 15 ounce can well-drained crushed pineapple in juice.                                                             Note:  You can now buy a 440g tin of crushed pineapple in supermarkets.
1 1/2 tablespoons gelatine
1 tablespoon grated lemon rind
1/4 cup lemon juice
½ pound creamed cottage cheese
1 cup sugar
1 large can of undiluted evaporative milk, chilled icy cold.
1 teaspoon vanilla essence

Method

Soften gelatine in ½ cup pineapple juice and dissolve with lemon rind over hot water. Cool. Cream cottage cheese and sugar together. Add cooled lemon juice and gelatine, cool until partially set. Whip the icy cold evaporated milk in a large bowl to soft peaks. Beat in gelatine, cheese mixture and vanilla essence. Fold in crushed pineapple. Pour into crumb crust. Chill 6 – 8 hours or overnight.

Ingredients

The glaze

½ cup remaining pineapple juice
2 tablespoons sugar
1 dessertspoon cornflour
¼ cup lemon juice

Method

Blend cornflour and sugar, stir in lemon and pineapple juices. Cook until boiling, stirring constantly. Cool. Spread over cheesecake top, decorate as desired. Serves 6 to 8.

Pineapple cheesecake

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Way back when, Wednesdays

Come in, the water’s fine at Clovercrest

Did you learn to swim at Clovercrest? It seems that everybody either went to swimming lessons at the Clovercrest swimming school or knows somebody who did. On page 3 of the edition dated 21 February 1968 the North East Leader, a Messenger Newspaper printed a feature about the opening of the new Clovercrest pool. On Sunday 2 February over 200 guests attended that official opening of the 25 metre heated indoor pool, which as the article below states, was reputed to be the most modern facility of its kind in Australia.

 

Opening of Clovercrest swimming centre

Photographs of bikini clad women have not changed since 1968!

 

The Clovercrest Pool is situated at 433 Montague Road, Modbury North. On the 6 March 1968 the North East Leader followed up with a story on page 5 about swimming lessons for pre-school children, which was named the Tadpole class. Today children aged from 6 months to 4 years of age can enrol in the Waterbabies class! The Clovercrest Pool also took out a large advertisement showcasing it services on page 2.

Tadpole class

 

Pool advertisement

A special carnival for amateur swimmers (the first of its kind to be held at Clovercrest) made front page news on 19 April 1968. Money raised from the two day event would go towards helping the Australian Swim Team get to the 1968 Mexico City Olympic Games. The directors of the Centre donated the use of the pool to the South Australian Amateur Swimming Association. Such a high profile event would have brought many people to the pool. The young people who entered the competition may have felt very special sponsoring the Olympic athletes. Many were named in the article below.

Swimming carnival

Some of our staff members at Tea Tree Gully Library recall going to the Pool during the 1970s and 1980s. “I remember learning to swim after school at Clovercrest, when the different grades were named after sea creatures – you would strive to attain the dolphin and then the kingfisher certificates. If you completed all of the levels of tuition you could join the Centre’s swimming club. I admired these older kids who swam really fast in the lanes devoted to lap swimming.”

“It was steamy and hot inside the pool area and you could see the reflection of the water on the walls. After swimming you were always hungry and it you looked forward to buying something from the pool kiosk. It was the first and the last time I ate a huge Bush biscuit, after my parents urged me to try one!”

The Clovercrest Swim Club was also founded in 1968. It is now affiliated with Swimming SA, and is a member of Swimming Australia. Members have taken part in competitions interstate and overseas (https://clovercrest.swimming.org.au).

1976 was a special year for the Clovercrest Swimming School when David Urry, the former coach of the Australian swimming team at the Christchurch Commonwealth Games purchased the facility. It was at Clovercrest that he developed the State Swim program. Today State Swim has schools at eighteen locations across South Australia, Western Australia and Victoria (https://www.stateswim.com.au).

 

OLYMPUS DIGITAL CAMERA

Clovercrest Swimming School, present day.

 

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Way back when, Wednesday

Entrepreneurial Elf

Have you ever wondered what the elves do with themselves in the off-season, when they are not employed in Santa’s workshop? In the 2005 picture book The Elf on the Shelf: A Christmas Tradition by Carol Aebersold, Chanda Bell and Coë Steinwart, the elves visit peoples’ houses. Once adopted, they watch vigilantly to see if children have been naughty or nice, then make a report to Santa.

 

111214-elf1

The Elf on the Shelf.  Reserve this book through the Library’s online catalogue

 

Perhaps a more commercially minded member of the fairy folk may have swapped the elven tunic, leggings and shoes with curled up toes for a suit and tie, then set up his own small business in Adelaide. The North East Leader, a Messenger Newspaper printed this advertisement for real estate agent Ernie D. Elf on page 25 of the edition dated 4 July 1973.

 

ernie elf real estate

If Ernie Elf sold your house or you bought a property through him, please let us know about your experience. Ernie Elf certainly looks like his name. Notice how his chin-length, Seventies style hair could hide a pair of pointed ears!

Elf real estate no longer operates at 598 North East Road, Holden Hill, this is now the site of a Caltex service station. What happened to Ernie? Although Elf Realty is listed in Queensland, Ernie is not listed as an agent. Maybe Ernie joined another firm or eventually retired.

Thank you for reading ‘Way back when, Wednesday’ this year, best wishes for a Merry Christmas!

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Way back when Wednesdays

Celebrate the season with Pyramid Power

Never mind the Santa hat! Imagine yourself relaxing, after the noise and bustle of the festivities is over, wearing your Pyramid Meditation Hat. The North East Leader printed this advertisement for Experimental Pyramids and Pyramid Mediation Hats on page 37 of the edition dated 20 December 1978.

Pyramid hat

During the mid 1970s people became fascinated with the concept of Pyramid Power. Though not a new idea, various authors such as Sheila Ostrander and Lynn Schroeder, Max Toth and Patrick Flanagan wrote books examining the concept that pyramid shapes can focus and generate energy, https://en.wikipedia.org/wiki/Pyramid_power.

Pyramid Power Toth         Pyramid Power Flanagan

The design of the Great Cheops Pyramid of Egypt gave rise to the study of Pyramid Power. The construction of the Cheops Pyramid was ordered by the pharoah Khufu (Cheops) during the Fourth Dynasty and completed around 2560 BCE. The Cheops Pyramid is a marvel of engineering and is considered to be the most mathematically perfect structure on Earth. The pyramid is aligned north-south, exactly parallel to the earth’s magnetic axis. The King’s Chamber forms the centre of gravity. Fans of Pyramid Power believe that the other small chambers carved out of the solid rock are recepticles for energy to collect and resonate. In the 1930s Frenchman Antoine Bovis experimented with the idea that small models of pyramids can preserve food. He constructed a scale model of the Cheops pyramid, under which he put organic matter. His work was based on the idea that when locals collected small dead animals which had wandered into the Cheops Pyramid in Egypt, the corpses were mummified, instead of decaying, despite the hot and humid atmosphere, https://en.wikipedia.org/wiki/Pyramid_power

Advocates of Pyramid Power in the 1970s claimed that food kept under a structure designed like the Cheops pyramid kept fresher for longer. The food dehydrated instead of rotting. An intrepid manufacturer produced pyramid shaped canisters designed for better food storage. Even more astonishing was the assertion that razor blades were kept sharp as the pyramid focused the cosmic energy and realigned the crystals in the steel! You could also polish tarnished metal using the power of the pyramid, http://tvtropes.org/pmwiki/pmwiki.php/Main/PyramidPower

fresher food

Sitting or lying under your pyramid was also supposed to speed up the healing of cuts and burns, lead to better sleep and even improve your sex life.

Sitting under a pyramid

Experimental research claimed that wearing a pyramid shaped hat could help relieve a headache. The pyramid also assisted you with focusing your mind, thereby increasing your ability to learn in the long term. The hat mentioned in the advertisement is not cheap. According to the Reserve Bank Inflation Calculator) you would now need $79.53 to purchase it. Your experimental pyramid would cost $124.29!  One may argue that sitting quietly and meditating is of benefit anyway, even without the hat. During the late 1970s there were even designs for pyramids shaped learning booths in which school students could relax and study, https://futurism.media/what-is-pyramid-power.

There are still people who believe in the properties of pyramids. However it should be noted that there is no scientific evidence to support the concept of Pyramid Power, https://en.wikipedia.org/wiki/Pyramid_power.
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