Way back when, Wednesdays

women at TTPOn face value

On page 18 of the edition dated 1 August,1973, The Leader Messenger interviewed two women for their feature ‘Tea Tree Plaza news’. Fay McGilvray was in charge of three departments at Myer and Paula Darby was employed as the Promotions Coordinator at Tea Tree Plaza.

The article was entitled ‘Attractive women who work at TTP’. Reading this title might give you a chuckle but then you would cringe and reflect on the sexism of the past. Were these ladies considered attractive just because of their physical appearance, because they were successful, or was it a combination of both? How did the Messenger Press select the women featured? Did they approach Centre Management at Tea Tree Plaza to ask if any female employees were interested in taking part or just walk around the shops looking for potential ‘talent’?

In 1973 the Women’s Movement was active in Australia. Internationally, large numbers of women campaigned for change and an end to discrimination. Some women strove to get an education and forge a career, when the workplace was still dominated by men in senior roles. Women were paid a lot less than men. Many women became homemakers once they married and had a child. Germaine Greer’s monumental book ‘The Female Eunuch’, which was published in 1970, encouraged women to embrace their sexuality and to not hate themselves. But this is different to being portrayed as a sex object. One of my colleagues once remarked that in the 70s sexism was rife “You were just a piece of meat at work.” Note that both Fay and Paula were photographed in poses which we could describe as alluring. They are not standing tall and proud.

Whatever the intention of the journalist, in modern times you would not usually read about women in business described as attractive. Nevertheless, based on the experience of another of our staff members who has worked as a newspaper journalist in Queensland, the media is still focused on appearance, because that is supposedly what readers want. Newspaper picture editors were invariably male and they would only select photographs of attractive girls and women for publication.

We still have much to achieve.

 

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Way back when, Wednesdays

Do I have to go back?

On page 13 of the edition dated 30 January, 1974, the Leader Messenger published a large advertisement, which used humour to tell readers that you could buy everything that you needed to start the new school year from Tea Tree Plaza. Of course the advertisement is targeted at parents but it features a glum boy sulking about the prospect of being ‘institutionalised’ once again. He just has to face up to reality and look at what school supplies he needs to survive the experience. Modern ‘Back to School’ themed advertisements depict enthusiastic girls and boys heading off to school or enjoying themselves while learning in the classroom. Companies also run associated marketing campaigns which aim to entice parents and children to buy their products so they can receive bonuses such as free school name labels, books or lunch packs.
Look below and you will note the amazing transformation in your child’s demeanour, once they are outfitted with new uniforms and stationery, purchased during your shopping trip to Tea Tree Plaza.
back-to-school
Is school more fun than it used to be? Going back at the start of term 1 in 1974 usually meant spending long days in a hot classroom without even a fan. Maybe the school curriculum and teaching methods have changed to become more stimulating for students. Or perhaps kids used to be reluctant to return to school, just because they got used to spending a long summer break simply enjoying life, seventies style. Before the implementation of four terms during the school year, the school holidays ended shortly before Christmas and extended into February. Plenty of time to visit your friends, ride your bike around the neighbourhood, spend the day at your local pool or simply run around under the sprinkler in your back yard!
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Way back when, Wednesdays

Holiday fun with ‘Cubing’

Before the current system of having four terms during the school year was implemented, the long summer holiday break used to extend into February.   On Wednesday 3 February, 1982, the Leader Messenger pictured 9 year old Jarrod Young attempting to solve the Rubik cube puzzle, when he attended a school holiday program held at Tea Tree Plaza. This would have been a very popular event.

jarrod-cube

Anybody born into Generation X will remember the Rubik’s Cube! You just had to have one.  The objective of the Rubik’s Cube puzzle is to rotate the 26 brightly coloured smaller cubes that make up the larger structure, so that each face of the cube features a different uniform solid colour. Amazingly, there are more than three billion possible combinations to the puzzle.

Architect Ernő Rubik invented his Magic Cube in 1974 in communist Hungary. It was designed as an innovative way to teach his students at the Budapest Academy of Applied Arts and Crafts about 3D objects. Their positive reaction to his creation inspired Rubik to take out a patent.  In conjunction with a state-run company, Rubik began marketing the cube as a puzzle in Europe in 1977. When American company Ideal Toys negotiated with Rubik to produce and market the puzzle, it sold over 4 million cubes in 1980. Cheaper unlicenced copies such as the Wonderful Puzzler also appeared on the market. The Rubik’s Cube became a worldwide obsession and global cultural icon and made Professor Rubik a millionaire at age 36.  He also created spinoff puzzles from his original design such as Rubik’s Race and Rubik’s Revenge. The first international world championship was held in Budapest in 1982.

cube-in-box

The New York Times reported that by June, 1981, the Ideal Toy Company had sold 30 million cubes, accounting for about 25 percent of their sales, which earned $216.8 million for the company. However, by 30 October 1982, sales of the Rubik’s Cube were in decline. New electronic video games were top sellers, as well as the Smurfs and merchandise associated with the movie E.T. – The Extra-Terrestrial.   (Rubik’s Cube: A craze ends http://www.nytimes.com/1982/10/30/business/rubik-s-cube-a-craze-ends.html).

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