Way back when, Wednesdays

Easter Bunny or Playboy Bunny?

At this time of the year you might see the Easter Bunny greeting children and handing out chocolate eggs. Usually the character represents a confectionary company and is dressed in a soft, fluffy onesie and wearing a big rabbit head.

On page 2 and 15 of the edition dated 21 March 1967, the North East Leader, a Messenger Newspaper printed an advertising promotion for the Modbury Shopping Centre at Clovercrest. The Easter Bunny would make an appearance on the Thursday evening before Easter and hand out eggs to children. One could argue that there is nothing fluffy about this Easter Bunny, with the exception of the fur trim on her costume and the image she presents.

Easter Bunny in heels

 

 

Easter Bunny with children

When you look at these photographs of the Clovercrest Easter Bunny you might wonder if the target audience of this Easter promotion was really children! The lady’s costume and footwear are more modest than, but reminiscent of a Playboy Bunny’s outfit. The late eccentric American billionaire Hugh Hefner created and published the pornographic men’s magazine Playboy in 1956. Playboy Bunnies worked as cocktail waitresses and croupiers in a chain of mens’ clubs and casinos across the world. Hefner’s first club opened in 1960 and he also used the Playboy Bunny logo on the front cover of Playboy. Not forgetting the Playboy Mansions where Hefner lived, surrounded by his harem of beautiful girls, his ‘Bunnies’.

In 1963 journalist and feminist Gloria Steinam ventured undercover for eleven days, securing a job as a Playboy Bunny in New York. Steinam wrote her two-part article in the form of a diary entitled A Bunny’s Tale, for the May and June issues of Show magazine. Gloria had managed to secure employment as she was physically attractive – The Clubs stated in their recruitment advertisements that ‘homely’ women need not apply. Her writing discredited the idea that working as a Playboy Bunny was glamourous and profitable. Steinam exposed the sexism of the club and the horrible conditions that Bunnies had to work under. It was mandatory for the girls to be tested for sexually transmitted infections when they took up the job. They were told whom they could date, namely the Club’s top tier members.

 

Gloria bunny

Gloria Steinam wearing her Playboy Bunny costume.  Image:  https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today

 

Besides being ogled and treated as sex objects, Bunnies earned low wages and were allowed only one week’s leave a year. They wore tight revealing costumes that cut into their flesh and high heels on long shifts. The Bunnies had to pay for the upkeep and cleaning of their costumes and the Clubs took a percentage of their tips.
(https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today)

 

Bunny working in Miami club

A Playboy Bunny working in the Miami club during the 1960s

 

By 1967 Hefner operated 16 clubs and two international Playboy Bunny resorts. Hefner was also honoured with a cover story in Time magazine in the edition dated 3 March 1967. The magazine proclaimed him a genius and a “prophet of pop hedonism.” (http://time.com/4515185/hugh-hefner-obituary-playboy/)

Time

Despite Steinam’s article, business continued to flourish. Hefner had created a mainstream brand for the sophisticated man to enjoy and the Playboy Bunny had become an icon worldwide (http://time.com/4963765/no-hugh-hefner-did-not-love-women). The dumb Bunny stereotype was entrenched in popular culture. The Time article pictured a photograph of several Playboy Bunnies sunbaking and exposing their bodies. The caption read “Young, pouty types without excess intelligence.” (http://time.com/3547122/playboy-hugh-hefner-1967/)

Hugh Hefner always claimed that by publishing his magazine and inventing the concept of the Playboy Bunny that he had contributed to the sexual revolution of the 1960s. He had dismissed the prudery and taboos of the 1940s and 1950s by promoting free speech and free love and by having being open about sex and pornography.

Following Hefner’s recent death in September 2017 at age 91, the controversy still exists as to whether this statement was ever true in any way or if Hefner was simply a master businessman who had tapped into an existing market and who knew how to exploit women for profit.

 
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Way back when, Wednesdays

A leisurely Sunday at your library

Sunday at the Library

Bestselling author Amy Tan has been quoted as saying that “Libraries are the pride of the City.” http://www.azquotes.com/author/14434-Amy_Tan There is also a proverb that says that a Sunday well spent brings a week of content. Sundays can be a chance to relax, read, put on some music, spend time with family and just enjoy yourself. Which is why many people visit their local library. On 7 February 1979, the North East Leader, a Messenger Newspaper, printed an article that focused on the success of opening the City of Tea Tree Gully Library on Sunday. We also learn from the article about the popularity of the library at North East Road and how much it had to offer patrons.  The Messenger story provides modern readers with a snapshot of this era and we can see how some things have changed.

In 1979 the Library was situated at 1020 North East Road, which is now the site of the Tea Tree Plus shopping centre. The Library was housed in a modern building, which opened in 1975, adjacent to, and constructed in the same mid-century modern architectural style as the Tea Tree Gully Civic Centre. The Council building had opened in 1967.

 

PH03979 Facade of Library

The Library at 1020 North East Road Modbury. Image: Community History Photograph Collection, Tea Tree Gully Library. PH03979

 

Most public libraries in South Australia did not open on Sundays until the late 1980s/early 1990s. In the Messenger article the Chief Council Librarian Felicity Langeveldt stated that opening Sundays had been successful because it was a convenient days for residents to use the Library service but also that many of them took advantage of using the listening posts.

In an era where listening to your favourite songs was not simply a matter of downloading music from iTunes or Google Play, the residents of the City of Tea Tree Gully congregated at the Library to put on headphones and sit around a listening station. It would be interesting to find out if you played vinyl records or audio cassettes. Now we can borrow CDs to play at home or in the car. Or you can login to a computer at the Library to play CDs or listen to UTube.

 

 

PH01012 Official opening of the Library at North East Road.

Opening of the Library on North East Road, Modbury in 1975,
photograph PH01012.

 

Sundays continue to be a popular time to visit the Library. In 2017 there was an average of 521 people coming through the door each Sunday (door counts varied from 395 to 625). Our members still love reading and using the City of Tea Tree Gully Library service. The Library remains a community hub and our collections have grown considerably in size and type since 1979! We have approximately 64,000 books for adults, 25000 for children and adolescents, 4,500 magazines and 17,000 audio visual materials (this includes DVDs, CDs and audiobooks). You can now also access audio and ebooks and take advantage of approximately 4 million items through the SA Public Libraries One Card Network.

In 2017 the Library lent out an average of 73,210 items per month. In December loans totalled 53,273, December being our quietest month and the Civic Centre was closed over the Christmas holiday period. Today, most people search for information online as well as going to a public library. Or they can stream web based entertainment.
Thirty-nine years have elapsed since the date of the Messenger article. So if you think about it, the Tea Tree Gully Library must have been a very busy place, lending out 46,624 items way back in December 1979!
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Way back when, Wednesdays

Out there on my own

International Women’s Day 8 March 2018

 

It’s the early 1970s. Imagine being thrown out onto the street by your family because you became pregnant – they no longer wanted you. You only had the clothes you were wearing and some loose change in your pocket. You were homeless and you had no way to support yourself. There was no Parenting Benefit in existence at this time.
In the edition dated 25 August 1971, the North East Leader, a Messenger Newspaper told one woman’s story, which highlighted the plight of young unmarried mothers. In a special report, made up of two articles on pages 1 and 3 the Leader sought to raise awareness of the financial issues, condemnation and social isolation single mothers experienced. A new South Australian organisation called ‘The Council for The Single Mother and Her Child’ could offer these girls help.

Unwed mothers

We have all heard the horror stories of young unmarried women being coerced or forced into giving up their babies for adoption during the 1960s. Children were also put in state run institutions such as orphanages. The Commonwealth Department of Social Services was created in 1939 and became fully operative in 1941. However, the Government did not introduce a supporting mother’s benefit for single mother’s pension until 1973. From 1942 in Australia, a single mother could only receive a small pension if she had been married and was widowed, deserted by her husband or divorced. You were also entitled to a benefit if you husband was in prison or a committed to a mental hospital, Seeing the lighter side, A history of the single parent pension in Australia.

“In 1973 supporting mother’s benefit was introduced for single mothers not entitled to widow’s pension. The new benefit was payable after a six-month waiting period, during which time the States remained responsible for the single mother’s income support under the Commonwealth-State cost-sharing arrangements introduced in 1968. The supporting mother’s benefit was extended in 1977 to single fathers, including widowers and divorcees, and renamed supporting parent’s benefit. The six-month waiting period for this benefit was abolished in 1980 when the States withdrew from the Commonwealth-State cost-sharing arrangements.”  Australian Bureau of Statistics

Unfortunately the Australian Bureau of Statistics does not hold data on the number of babies born in South Australia in 1971 but“1500 illegitimate births” does seem quite high for the population of South Australia. So you might think that having a baby ‘out of wedlock’ was not uncommon. However, Society viewed an unmarried pregnant women as having loose morals.

Birthright

A woman seemed to experience most of the shame, rather than the father of the child. It could also be difficult for the mother of an illegitimate child to find a man to marry her and adopt her child as their own. Living together in a de-facto relationship was socially unacceptable. Unless your family were willing to support you financially and emotionally, a single pregnant woman faced some tough choices.

Sometimes a girl’s parents would insist on a young couple getting married as quickly as possible before her pregnancy started to show – what is known as a ‘shotgun wedding’. This was an attempt to not only hide the unplanned pregnancy or at least regain some of the respect that their daughter had lost by getting pregnant. The girl’s boyfriend was basically threatened by her father and told to take responsibility for the baby! Adoption was a common choice. The girl was supposed to move on with her life, when in fact she would always be dealing with the loss of her child. It should be acknowleged that some  fathers also reluctantly lost their children to adoption.

Legal abortions were not readily available. Never an easy decision for the mother, abortion was legalised in South Australia in 1969. Abortion was only legal if performed in a hospital and it was deemed by two medical practitioners that continuing a pregnancy was detrimental to the physical and mental health of the mother or if there was a substantial risk that the child would be seriously physically or mentally handicapped if it was born, Abortion Law in Australia  Frightened women also sought out illegal abortions, putting themselves at risk of infection and death.

Some brave young women did decide to keep their babies. At least ‘The Council for The Single Mother and Her Child’ was in existence in South Australia to help supply them with baby clothing, and support with finding accommodation and employment. A single mother would have received a child endowment payment as the Commonwealth Government’s Child Endowment Act of 1941 had introduced the payment of weekly sums to mothers of children under the age of 16. But it would have been very almost impossible for a single woman to find somewhere to live with a baby and no other income. Day care centres and government subsidised childcare are a modern invention. A woman would have had to leave her child with relatives and friends or pay somebody she knew to look after them while she was at work.

Note also the small article printed on page 3 about the organisation ‘Birthright’ which was trying to establish a branch in Tea Tree Gully to assist widows and their children. Living on a widow’s pension was not easy either.

Most sole parent families still live on low incomes and those on Centrelink payments face a high risk of poverty. “Unemployment among sole parents is generally about twice the rate across the whole workforce. The reasons for this include their responsibility for caring for a child alone, together with low educational qualifications and the need to live in areas where rents are low but jobs are scarce (such as public housing estates). Many of those who do have a job are vulnerable to unemployment because they work in casual and part time jobs.” Fact sheet: sole parent payments

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Way back when, Wednesdays

For the woman who loves cheesecake

In the summer of 1968, the North East Leader, a Messenger Newspaper featured a section dedicated to its female readership, on page 4 of the edition dated 17 January. A Page for Women was made up of articles that were deemed to be of interest to the average woman in the 1960s.

Take a look at these articles which are predominantly about social occasions: a birthday and weddings. Plus advertisements for home furnishings and the latest ‘modern’ novels to enjoy, when you had finished spending most of your day on home duties and looking after your family. You might reflect that many publications aimed at women still focus on Society, weddings, celebrities, home decor and recipes!

modern novels plus shopping

celebrations

Burns for Blinds

Future Liberal politician, member for the seat of Kavel (1970 to 1992) and 3rd Deputy Premier of SA (1979 to 1982) Roger Goldsworthy also managed to secure some advertising space to criticise the State Government in office at the time (The Labor Government with Don Dunstan as Premier).

Roger Goldsworthy advertisement

For a fabulous dinner party, to celebrate a special occasion, to impress family and friends or perhaps to entertain your husband’s boss, the North East Leader printed this recipe for a pineapple cheesecake.

You might like to make it for your loved one! Let us know how it tastes. You will need scales which measure weight in the Imperial system or go to http://www.metric-conversions.org/weight/ounces-to-grams.htm to convert to Metric.

You can use butter or salt reduced margarine for the melted shortening. You may also substitute cream cheese for smooth ‘creamed, cottage cheese’ if you wished. To make cottage cheese less crumbly, cooks online recommend adding a little cream, https://cooking.stackexchange.com/questions/16693/can-i-use-cottage-cheese-instead-of-cream-cheese-when-making-a-cheesecake

Pineapple Cheesecake

Ingredients

For the biscuit crust:

2 cups crushed plain biscuits
¼ cup sugar
2 teaspoons ginger
4-6 ounces melted shortening

Method

Combine all ingredients. Press into the sides and bottom of an 8 inch spring form tin. Chill.

Ingredients

For the filling:

1 15 ounce can well-drained crushed pineapple in juice.                                                             Note:  You can now buy a 440g tin of crushed pineapple in supermarkets.
1 1/2 tablespoons gelatine
1 tablespoon grated lemon rind
1/4 cup lemon juice
½ pound creamed cottage cheese
1 cup sugar
1 large can of undiluted evaporative milk, chilled icy cold.
1 teaspoon vanilla essence

Method

Soften gelatine in ½ cup pineapple juice and dissolve with lemon rind over hot water. Cool. Cream cottage cheese and sugar together. Add cooled lemon juice and gelatine, cool until partially set. Whip the icy cold evaporated milk in a large bowl to soft peaks. Beat in gelatine, cheese mixture and vanilla essence. Fold in crushed pineapple. Pour into crumb crust. Chill 6 – 8 hours or overnight.

Ingredients

The glaze

½ cup remaining pineapple juice
2 tablespoons sugar
1 dessertspoon cornflour
¼ cup lemon juice

Method

Blend cornflour and sugar, stir in lemon and pineapple juices. Cook until boiling, stirring constantly. Cool. Spread over cheesecake top, decorate as desired. Serves 6 to 8.

Pineapple cheesecake

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Way back when, Wednesdays

A golden celebration

Did you buy a house in Golden Grove during the 1980s or 1990s? The Leader Messenger featured an article about the milestone sale of a house and land package in the new development of Golden Grove, on page 3 of the issue dated 9 January 1987. The Delphin Property Group Ltd had started selling land in October 1985. People were buying blocks of land ‘off the plan’ and it was time to celebrate the Richter family’s move up to Golden Grove.

1000th family in Golden Grove

The origin of the suburb of Golden Grove is unusual. This is because the State Government and private enterprise worked together, adopting a fully planned approach to its development. The process began when the South Australian Land Commission began acquiring land for prospective housing in 1973. In 1983 Lend Lease/Delphin won the contract to build on the land and construction began in 1985.

Delphin launched a major marketing campaign to sell land in Golden Grove, encompassing advertising on television, radio, in newspapers and on billboards. There were even local newspaper style publications distributed to letterboxes of Adelaide residents, such as the Golden Grove Update and Everything you ever wanted to know about Golden Grove. When the Richter family purchased their house and land pack in the early stages of the Golden Grove development, Delphin used the slogan “Room to move”. The campaign was so successful that Delphin sold over 200 allotments during the first week of construction.

 

Duck billboard

Photo taken from:  Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

 

Golden Grove was innovative for the 1980s as it offered a range of housing options with a choice of allotment sizes. People who could not afford to buy a large, traditionally sized block of land could build a courtyard or villa home. This was also an option for older people who wanted to ‘downsize’ and purchase a smaller home with a low maintenance garden. People were attracted by the proposed extensive planting of trees and shrubs, landscaped streets, provision of open space (27% of land was set aside for this purpose) and the network of hiking and walking trails.

 

Housing styles

A variety of housing styles proved attractive to first home owners, families and retirees in the Golden Grove development. Photo taken from Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

Advertising focused on the concept of building a new community made up of a series of garden villages surrounding a central nucleus, where residents could access a variety of services. When constructed, the Golden Grove Village shopping centre would be an impressive retail facility. In conjunction with the Golden Grove Recreation & Arts Centre it would also have a community focus. People could meet and get together in the ‘Town Centre’. A transport hub was planned to link commuters with neighbouring suburbs, Tea Tree Plaza and Adelaide City.

 

Garden Villages

The logo used on promotional materials to sell land at Golden Grove

 

Golden Grove could offer parents the promise of primary school close to home. An essential feature of the Golden Grove development was the construction of a unique joint-use educational facility with three secondary schools sharing facilities: Golden Grove State High School, Gleeson Catholic College and Pedare Anglican and Uniting Church College. In total, 16 schools were originally proposed for the Golden Grove area. (Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin).

The population of Golden Grove has grown substantially since the time of the Messenger article. The last vacant block of land in Golden Grove was sold in 2002. The 2016 Census recorded 10,235 people living in Golden Grove and there were 4095 private dwellings in the suburb with an average of 2.6 people per household. Of course, people who moved into the new housing estates and still live there have got older too. The median age of residents is now 42. There are now 2955 families living in Golden Grove – with the average number of children per family recorded as 1.6 (http://www.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC40511?opendocument).

The Golden Grove housing estate copies the name of the original small postal village of Golden Grove. However, there was never officially a township named Golden Grove. Local people called the settlement Golden Grove because it had been established in the vicinity of the Golden Grove Farm which was owned by Captain Adam Robertson.

 

Captain Robertson

Captain Adam Robertson

 

Captain Adam Robertson accompanied by his wife Elizabeth and his son and daughter had emmigrated from Britain in 1853. In 1842 Captain Robertson purchased a section of land from the South Australian Company on one of the headwaters of Cobbler’s Creek. By 1853 he owned nearly 1000 acres of land and he had built Golden Grove House for his family. We are told from his wife’s obituary in the Advertiser in 1888 that Captain Robertson named his property Golden Grove after the last ship that he commanded.

 

PH05246 Golden Grove House 1930

Golden Grove House in 1930

 

Captain Robertson did not approve of people referring to the country surrounding his property as Golden Grove. However Robertson had donated 4000m2 of his land for the construction of a local school in 1853 and he allowed it to be named Golden Grove Area School. In 1959, the Postmaster General designated the local general store and post office as the Golden Grove Post Office. So there was not a lot that the Captain could object to (Ian Auhl, Settlement to City, A History of the District of Tea Tree Gully 1836-1976, 1976-1993).

After Captain Robertson died at the age of 59 in 1864, his son John inherited the Golden Grove property. John continued to farm the land but he also grew grapevines. John is known for having served as a councillor and in the position of Chairman on the Tea Tree Gully Council and as a President of the Royal Agricultural and Horticultural Society. Golden Grove remained in the family until it was sold to Mr and Mrs A.J. Strachan in 1930. In 1972 Boral bought the majority of the estate for sand mining.

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Way back when, Wednesday

Entrepreneurial Elf

Have you ever wondered what the elves do with themselves in the off-season, when they are not employed in Santa’s workshop? In the 2005 picture book The Elf on the Shelf: A Christmas Tradition by Carol Aebersold, Chanda Bell and Coë Steinwart, the elves visit peoples’ houses. Once adopted, they watch vigilantly to see if children have been naughty or nice, then make a report to Santa.

 

111214-elf1

The Elf on the Shelf.  Reserve this book through the Library’s online catalogue

 

Perhaps a more commercially minded member of the fairy folk may have swapped the elven tunic, leggings and shoes with curled up toes for a suit and tie, then set up his own small business in Adelaide. The North East Leader, a Messenger Newspaper printed this advertisement for real estate agent Ernie D. Elf on page 25 of the edition dated 4 July 1973.

 

ernie elf real estate

If Ernie Elf sold your house or you bought a property through him, please let us know about your experience. Ernie Elf certainly looks like his name. Notice how his chin-length, Seventies style hair could hide a pair of pointed ears!

Elf real estate no longer operates at 598 North East Road, Holden Hill, this is now the site of a Caltex service station. What happened to Ernie? Although Elf Realty is listed in Queensland, Ernie is not listed as an agent. Maybe Ernie joined another firm or eventually retired.

Thank you for reading ‘Way back when, Wednesday’ this year, best wishes for a Merry Christmas!

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Way back when Wednesdays

Celebrate the season with Pyramid Power

Never mind the Santa hat! Imagine yourself relaxing, after the noise and bustle of the festivities is over, wearing your Pyramid Meditation Hat. The North East Leader printed this advertisement for Experimental Pyramids and Pyramid Mediation Hats on page 37 of the edition dated 20 December 1978.

Pyramid hat

During the mid 1970s people became fascinated with the concept of Pyramid Power. Though not a new idea, various authors such as Sheila Ostrander and Lynn Schroeder, Max Toth and Patrick Flanagan wrote books examining the concept that pyramid shapes can focus and generate energy, https://en.wikipedia.org/wiki/Pyramid_power.

Pyramid Power Toth         Pyramid Power Flanagan

The design of the Great Cheops Pyramid of Egypt gave rise to the study of Pyramid Power. The construction of the Cheops Pyramid was ordered by the pharoah Khufu (Cheops) during the Fourth Dynasty and completed around 2560 BCE. The Cheops Pyramid is a marvel of engineering and is considered to be the most mathematically perfect structure on Earth. The pyramid is aligned north-south, exactly parallel to the earth’s magnetic axis. The King’s Chamber forms the centre of gravity. Fans of Pyramid Power believe that the other small chambers carved out of the solid rock are recepticles for energy to collect and resonate. In the 1930s Frenchman Antoine Bovis experimented with the idea that small models of pyramids can preserve food. He constructed a scale model of the Cheops pyramid, under which he put organic matter. His work was based on the idea that when locals collected small dead animals which had wandered into the Cheops Pyramid in Egypt, the corpses were mummified, instead of decaying, despite the hot and humid atmosphere, https://en.wikipedia.org/wiki/Pyramid_power

Advocates of Pyramid Power in the 1970s claimed that food kept under a structure designed like the Cheops pyramid kept fresher for longer. The food dehydrated instead of rotting. An intrepid manufacturer produced pyramid shaped canisters designed for better food storage. Even more astonishing was the assertion that razor blades were kept sharp as the pyramid focused the cosmic energy and realigned the crystals in the steel! You could also polish tarnished metal using the power of the pyramid, http://tvtropes.org/pmwiki/pmwiki.php/Main/PyramidPower

fresher food

Sitting or lying under your pyramid was also supposed to speed up the healing of cuts and burns, lead to better sleep and even improve your sex life.

Sitting under a pyramid

Experimental research claimed that wearing a pyramid shaped hat could help relieve a headache. The pyramid also assisted you with focusing your mind, thereby increasing your ability to learn in the long term. The hat mentioned in the advertisement is not cheap. According to the Reserve Bank Inflation Calculator) you would now need $79.53 to purchase it. Your experimental pyramid would cost $124.29!  One may argue that sitting quietly and meditating is of benefit anyway, even without the hat. During the late 1970s there were even designs for pyramids shaped learning booths in which school students could relax and study, https://futurism.media/what-is-pyramid-power.

There are still people who believe in the properties of pyramids. However it should be noted that there is no scientific evidence to support the concept of Pyramid Power, https://en.wikipedia.org/wiki/Pyramid_power.
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