Way back when, Wednesdays

A golden celebration

Did you buy a house in Golden Grove during the 1980s or 1990s? The Leader Messenger featured an article about the milestone sale of a house and land package in the new development of Golden Grove, on page 3 of the issue dated 9 January 1987. The Delphin Property Group Ltd had started selling land in October 1985. People were buying blocks of land ‘off the plan’ and it was time to celebrate the Richter family’s move up to Golden Grove.

1000th family in Golden Grove

The origin of the suburb of Golden Grove is unusual. This is because the State Government and private enterprise worked together, adopting a fully planned approach to its development. The process began when the South Australian Land Commission began acquiring land for prospective housing in 1973. In 1983 Lend Lease/Delphin won the contract to build on the land and construction began in 1985.

Delphin launched a major marketing campaign to sell land in Golden Grove, encompassing advertising on television, radio, in newspapers and on billboards. There were even local newspaper style publications distributed to letterboxes of Adelaide residents, such as the Golden Grove Update and Everything you ever wanted to know about Golden Grove. When the Richter family purchased their house and land pack in the early stages of the Golden Grove development, Delphin used the slogan “Room to move”. The campaign was so successful that Delphin sold over 200 allotments during the first week of construction.

 

Duck billboard

Photo taken from:  Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

 

Golden Grove was innovative for the 1980s as it offered a range of housing options with a choice of allotment sizes. People who could not afford to buy a large, traditionally sized block of land could build a courtyard or villa home. This was also an option for older people who wanted to ‘downsize’ and purchase a smaller home with a low maintenance garden. People were attracted by the proposed extensive planting of trees and shrubs, landscaped streets, provision of open space (27% of land was set aside for this purpose) and the network of hiking and walking trails.

 

Housing styles

A variety of housing styles proved attractive to first home owners, families and retirees in the Golden Grove development. Photo taken from Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

Advertising focused on the concept of building a new community made up of a series of garden villages surrounding a central nucleus, where residents could access a variety of services. When constructed, the Golden Grove Village shopping centre would be an impressive retail facility. In conjunction with the Golden Grove Recreation & Arts Centre it would also have a community focus. People could meet and get together in the ‘Town Centre’. A transport hub was planned to link commuters with neighbouring suburbs, Tea Tree Plaza and Adelaide City.

 

Garden Villages

The logo used on promotional materials to sell land at Golden Grove

 

Golden Grove could offer parents the promise of primary school close to home. An essential feature of the Golden Grove development was the construction of a unique joint-use educational facility with three secondary schools sharing facilities: Golden Grove State High School, Gleeson Catholic College and Pedare Anglican and Uniting Church College. In total, 16 schools were originally proposed for the Golden Grove area. (Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin).

The population of Golden Grove has grown substantially since the time of the Messenger article. The last vacant block of land in Golden Grove was sold in 2002. The 2016 Census recorded 10,235 people living in Golden Grove and there were 4095 private dwellings in the suburb with an average of 2.6 people per household. Of course, people who moved into the new housing estates and still live there have got older too. The median age of residents is now 42. There are now 2955 families living in Golden Grove – with the average number of children per family recorded as 1.6 (http://www.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC40511?opendocument).

The Golden Grove housing estate copies the name of the original small postal village of Golden Grove. However, there was never officially a township named Golden Grove. Local people called the settlement Golden Grove because it had been established in the vicinity of the Golden Grove Farm which was owned by Captain Adam Robertson.

 

Captain Robertson

Captain Adam Robertson

 

Captain Adam Robertson accompanied by his wife Elizabeth and his son and daughter had emmigrated from Britain in 1853. In 1842 Captain Robertson purchased a section of land from the South Australian Company on one of the headwaters of Cobbler’s Creek. By 1853 he owned nearly 1000 acres of land and he had built Golden Grove House for his family. We are told from his wife’s obituary in the Advertiser in 1888 that Captain Robertson named his property Golden Grove after the last ship that he commanded.

 

PH05246 Golden Grove House 1930

Golden Grove House in 1930

 

Captain Robertson did not approve of people referring to the country surrounding his property as Golden Grove. However Robertson had donated 4000m2 of his land for the construction of a local school in 1853 and he allowed it to be named Golden Grove Area School. In 1959, the Postmaster General designated the local general store and post office as the Golden Grove Post Office. So there was not a lot that the Captain could object to (Ian Auhl, Settlement to City, A History of the District of Tea Tree Gully 1836-1976, 1976-1993).

After Captain Robertson died at the age of 59 in 1864, his son John inherited the Golden Grove property. John continued to farm the land but he also grew grapevines. John is known for having served as a councillor and in the position of Chairman on the Tea Tree Gully Council and as a President of the Royal Agricultural and Horticultural Society. Golden Grove remained in the family until it was sold to Mr and Mrs A.J. Strachan in 1930. In 1972 Boral bought the majority of the estate for sand mining.

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Way back when, Wednesday

Entrepreneurial Elf

Have you ever wondered what the elves do with themselves in the off-season, when they are not employed in Santa’s workshop? In the 2005 picture book The Elf on the Shelf: A Christmas Tradition by Carol Aebersold, Chanda Bell and Coë Steinwart, the elves visit peoples’ houses. Once adopted, they watch vigilantly to see if children have been naughty or nice, then make a report to Santa.

 

111214-elf1

The Elf on the Shelf.  Reserve this book through the Library’s online catalogue

 

Perhaps a more commercially minded member of the fairy folk may have swapped the elven tunic, leggings and shoes with curled up toes for a suit and tie, then set up his own small business in Adelaide. The North East Leader, a Messenger Newspaper printed this advertisement for real estate agent Ernie D. Elf on page 25 of the edition dated 4 July 1973.

 

ernie elf real estate

If Ernie Elf sold your house or you bought a property through him, please let us know about your experience. Ernie Elf certainly looks like his name. Notice how his chin-length, Seventies style hair could hide a pair of pointed ears!

Elf real estate no longer operates at 598 North East Road, Holden Hill, this is now the site of a Caltex service station. What happened to Ernie? Although Elf Realty is listed in Queensland, Ernie is not listed as an agent. Maybe Ernie joined another firm or eventually retired.

Thank you for reading ‘Way back when, Wednesday’ this year, best wishes for a Merry Christmas!

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Way back when Wednesdays

Celebrate the season with Pyramid Power

Never mind the Santa hat! Imagine yourself relaxing, after the noise and bustle of the festivities is over, wearing your Pyramid Meditation Hat. The North East Leader printed this advertisement for Experimental Pyramids and Pyramid Mediation Hats on page 37 of the edition dated 20 December 1978.

Pyramid hat

During the mid 1970s people became fascinated with the concept of Pyramid Power. Though not a new idea, various authors such as Sheila Ostrander and Lynn Schroeder, Max Toth and Patrick Flanagan wrote books examining the concept that pyramid shapes can focus and generate energy, https://en.wikipedia.org/wiki/Pyramid_power.

Pyramid Power Toth         Pyramid Power Flanagan

The design of the Great Cheops Pyramid of Egypt gave rise to the study of Pyramid Power. The construction of the Cheops Pyramid was ordered by the pharoah Khufu (Cheops) during the Fourth Dynasty and completed around 2560 BCE. The Cheops Pyramid is a marvel of engineering and is considered to be the most mathematically perfect structure on Earth. The pyramid is aligned north-south, exactly parallel to the earth’s magnetic axis. The King’s Chamber forms the centre of gravity. Fans of Pyramid Power believe that the other small chambers carved out of the solid rock are recepticles for energy to collect and resonate. In the 1930s Frenchman Antoine Bovis experimented with the idea that small models of pyramids can preserve food. He constructed a scale model of the Cheops pyramid, under which he put organic matter. His work was based on the idea that when locals collected small dead animals which had wandered into the Cheops Pyramid in Egypt, the corpses were mummified, instead of decaying, despite the hot and humid atmosphere, https://en.wikipedia.org/wiki/Pyramid_power

Advocates of Pyramid Power in the 1970s claimed that food kept under a structure designed like the Cheops pyramid kept fresher for longer. The food dehydrated instead of rotting. An intrepid manufacturer produced pyramid shaped canisters designed for better food storage. Even more astonishing was the assertion that razor blades were kept sharp as the pyramid focused the cosmic energy and realigned the crystals in the steel! You could also polish tarnished metal using the power of the pyramid, http://tvtropes.org/pmwiki/pmwiki.php/Main/PyramidPower

fresher food

Sitting or lying under your pyramid was also supposed to speed up the healing of cuts and burns, lead to better sleep and even improve your sex life.

Sitting under a pyramid

Experimental research claimed that wearing a pyramid shaped hat could help relieve a headache. The pyramid also assisted you with focusing your mind, thereby increasing your ability to learn in the long term. The hat mentioned in the advertisement is not cheap. According to the Reserve Bank Inflation Calculator) you would now need $79.53 to purchase it. Your experimental pyramid would cost $124.29!  One may argue that sitting quietly and meditating is of benefit anyway, even without the hat. During the late 1970s there were even designs for pyramids shaped learning booths in which school students could relax and study, https://futurism.media/what-is-pyramid-power.

There are still people who believe in the properties of pyramids. However it should be noted that there is no scientific evidence to support the concept of Pyramid Power, https://en.wikipedia.org/wiki/Pyramid_power.
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Way back when, Wednesdays

What every child wants for Christmas

What would your children like for Christmas? Parents start putting toys on layby from the time of the mid-year sales. Or they race around the shops in December looking for the popular and sometimes expensive toys.

Search online and you will discover that a range of toys such as the Slime Factory, the Furreal Roarin Tyler and the Robo Alive lizard are in demand this Christmas. Santa is also stocking up on the cute L.O.L Surprise Dolls, the My Little Pony: My Magical Princess Twilight Sparkle and the Hatchimals. Lego and Star Wars related merchandise are listed as perennial favourites.

Would you like to encourage your children to play outdoors? Perhaps Santa could bring each of them a pair of stilts and they could have races! The North East Leader, a Messenger Newspaper printed this advertisement for Gimpy brand stilts on page 17 of the edition dated 7 December 1966.

Stilts

In a simpler time, kids probably had a lot of fun playing with their stilts over the summer holidays. Library staff who were children in the 1960s reflected on some of the Christmas presents that they received. Most parents never bought anything on credit. Only store-cards (which could be used exclusively in the issuing store) were available in Australia up until 1974 https://www.finder.com.au/credit-card-history and people usually could not afford to buy expensive gifts. Some toys were homemade. Intrepid woodworkers made and sold playsets such as a wooden hand-painted service station for toy cars. One member of our staff remembers that her uncle made her some furniture for her doll, a small wardrobe and a bassinet. Or you might gladly receive homemade clothes for your dolls. And you would have been very fortunate to receive several presents in your Santa Sack.

8f1559f2e1ec35a4997d251d3525845b--tonka-trucks-tonka-toys

Recollections of commercially made Christmas gifts include skipping ropes, Tonka toys, little cars, minature toy household appliances including a sewing machine and washing machine. There was also a treasured spinning top!

 

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A metal spinning top

 

little washing machine

Mini washing machine that really worked!

Childlike dolls, Mattel’s Barbie and Skipper and Sindy manufactured by English company Pedigree were on many girls’ wish lists. Board games such as snakes and ladders and quoits were popular gifts as they encouraged family interaction.

Snakes and Ladders

Skipper

Or you could have lots of fun with dress up outfits like cowgirl and cowboy costumes or a nurse’s uniform (perhaps you were lucky enough to also own a toy medical kit with a stethoscope).

Most toys manufactured in this era relied on children using their imaginations or being physically active to have fun, rather than the use of technological components.

You can still buy stilts for kids online. The design is still basically the same. Modern stilts are made from metal or plastic and the height can be adjusted to fit the child. Some can also be strapped on. Parents might be concerned about accidents and broken bones. Unlike in 1966, it is now recommended that children wear safety gear when using stilts, such as elbow and knee pads and a helmet.

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Way back when, Wednesdays

Married at the Mall

Organising a wedding is usually expensive. It can be difficult to find a venue and you will probably need to book months ahead. Have you considered getting married at Tea Tree Plaza? One Adelaide couple did! During July 1975 the North East Leader Messenger reported on the ‘Wedding of the Year’ that took place at Tea Tree Plaza.

On page 25 of the edition dated 9 July, 1975 the North East Leader featured the wedding celebration of Marcella Denengelse and Robert Scott. The ceremony took place on Friday 4 July in the mall on the upper level of Tea Tree Plaza. The couple had won the Wedding of the Year competition and all of their expenses were paid for by the shopping centre. Adelaide socialite and television personality Jaye Walton was invited to attend Marcella as her matron of honour and Adelaide journalist Paul Makin acted as Robert’s best man.

Wedding ceremony 2

The Wedding of the Year competition was essentially a sales promotion, designed to advertise the wares of businesses at Tea Tree Plaza and bring people into the shopping centre. In the week before the wedding on 2 July, Tea Tree Plaza and the North East Leader focused on the local traders who would be donating products and services for Marcella and Robert’s wedding.

Wedding prducts from local traders

A large number of businesses, many of which were situated at Tea Tree Plaza, sponsored the competition.

Adelaide icon Balfours used to have bakeries and tea rooms around Adelaide. Balfours at Tea Tree Plaza supplied the two tier wedding cake, which the public were invited to share after the wedding ceremony.

Orlando wines, from Rowland Flat in the Barossa Valley, provided tastings of the popular sparkling Orlando Starwine. Started by the Gramp family, Orlando Wines is now owned by an international company controlled by Pinot Ricard but it is more commonly known by its brand Jacob’s Creek.

 

nla.int-ex8-s33-item Starwine

Wytt Morro Sparkling Starwine, colour print on paper: 11.4 x 10.1cm, South Australiana Collections, State Library of South Australia

Joseph’s Gallery of Beauty dressed the hair of the bride and her attendants. Italian hairdresser Joseph was well known in Adelaide at the time. He owned several salons and had his own regular television segment on Channel 10.

 

More wedding

Marcella and Robert, their attendants and the Mother of the Bride were outfitted by Katies Vogue, John Cook Suit Hire, Myer and Witchery. Who knew that Katies used to sell formal wear and wedding apparel? Katies has now closed. Zamels, which is still in business at Tea Tree Plaza, donated the wedding rings.

Drumminor restaurant held the wedding reception. The historic building which used to house the Drumminor Restaurant on Golden Grove Road, Ridgehaven is now part the Harrison’s Funerals complex. Built in 1843, it was originally the home of Scottish immigrants Robert and Alison Milne. The Milne family lived at Drumminor up until 1937.

 

drumminor_gardens_house

Drumminor Gardens, Harrison Funerals Ridgehaven

 

The couple spent their wedding night at the Town House at 164 Hindley Street. This hotel and conference centre still operates as the Adelaide Rockford. You may not think that it looks particularly glamourous but remember that in 1975 Adelaide did not yet have prestigious hotels such as the Hilton International and the Stamford Plaza.

 

 

Rockford Adelaide

Adelaide Rockford, present day

 

This competition proved so popular that Tea Tree Plaza planned to hold it again in 1976. Notice how the advertisement states that the organisers are looking for a young couple. The Equal Opportunity Act of 1984 (SA) would now make it unlawful to publish advertisements that indicate an intention to discriminate according to different criteria, including age http://www.eoc.sa.gov.au/eo-you/what-discrimination/places-discrimination/advertising .

 

Wedding of the Year competition

North East Leader, page 15, 2 July, 1975

 

In more recent times, a British couple decided to get married at their local supermarket where they had visited the in-store café on their first date.

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Way back when, Wednesdays

Extra duties at work

When you look at the issues of the North East Leader Messenger from the first two months of 1972, they are filled with photographs of fresh-faced children of all ages enjoying the summer heat, usually swimming at the local pools, or taking part in fun activities at Tea Tree Plaza. Looking at these images can evoke fond memories of your childhood. You might reflect that kids never change, no matter the era in which they grow up.

Fortunately some things that were not so wholesome have changed. The North East Leader at this time often pictured photographs of staff at Tea Tree Plaza, wearing some of the outfits on sale at different stores. Most of these depict ordinary people modelling dresses or casual wear. They are usually female staff.

On page 20 of the North East Leader dated 16 February 1972, Tea Tree Plaza featured a sales promotion for the big sidewalk sale. In conjunction with Hooper’s Furniture, Sussan advertised ladies nightwear. In the accompanying photograph young sales assistant Wendy Cummings is pictured in an alluring pose, wearing a short nightdress and showing off her legs. Besides her is another set of nightwear. During the 1960s and 1970s Sussan was a major retailer of lingerie and the place to purchase your wedding ‘trousseau’. We cannot know if Wendy volunteered for the photo opportunity or if modelling Sussan’s stock was just part of her job.

Sussan nightdress

Two of my colleagues recall how much sexism they experienced in the workplace during the 1970s. The advertising industry still uses sex appeal to sell products and objectify women. Thankfully today we do not usually see this type of image in the Messenger newspaper, with its focus on family and the community. When you work in the retail industry it is no longer considered acceptable to ask your female staff to promote your shop’s stock by being photographed wearing a little nightie. You also have the right to say no to such a request.

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Way back when, Wednesdays

The fast and the far-fetched

Every now and then, the Adelaide media report on some unfortunate car driver who has misinterpreted road signs, taken the wrong lane and become stranded on the tracks of the O-Bahn busway at Hackney Road. If you drive a regular vehicle onto the O-Bahn tracks instead of a specially modified bus, a car pit mechanism situated just before the Hackney Road tunnel will tear out the oil pan on the underside of your car’s engine.

On the front page of the edition dated 12 July 1989, the Leader Messenger reported on a somewhat eccentric plan for the Sunday preceding the Australian Formula One Grand Prix. Formula Holden racing cars and even a Formula One racing car would drive down the O-Bahn tracks to the Paradise Interchange, then travel on the road to their destination at Tea Tree Gully. Not only would this event promote the car race and the busway, it would bring out local residents and tourists to the City of Tea Tree Gully.

Formula OBahn

Aside from having to lift the racing cars onto the tracks by crane to avoid the pit mechanism, there are some obvious flaws in this plan. Saloon cars and especially a Formula One racing cars are incredibly expensive to manufacture. Each Formula One car is worth approximately $2.6 million in material costs. The engine of a Formula One racing car is an example of engineering excellence. A steering wheel alone can cost up to $50,000 (http://autoweek.com/article/formula-one/why-do-formula-one-grand-prix-cars-cost-so-much). It is highly unlikely that the Grand Prix Office and Holden would risk damaging these precision vehicles for such an exercise. Would the width of these cars’ axels and the wheels even be the same as the span of the O-Bahn tracks?

There is no indication in the article of who devised this plan but as the saying goes, somebody thought that it like a good idea at the time. A week later on 19 July 1989, the Leader Messenger reported on page 1 that the State Government had vetoed racing cars driving on the tracks for safety reasons. Transport Minister Frank Blevin stated that racing cars driving on the tracks would be dangerous for O-Bahn commuters and “put ideas in other people’s minds.”

Grand Prix cars

If you did not experience the Grand Prix it began in November 1985 when Adelaide hosted the last race of the Formula One championship season. This was the time before the Adelaide Fringe, Womadelaide and the Clipsal 500. The Formula One race showed that Adelaide could stage a world class event. Over 200,000 spectators attended the four-day event.

The atmosphere in the city was exciting and you could easily hear the roar of the car engines (I remember my fellow Adelaide Uni students imitating the noise for fun). There were tourists visiting from interstate and overseas. The slogan ‘Adelaide Alive’ was used on promotional materials and merchandise. There were flags flying and posters promoting the race were displayed everywhere in the city centre.

Adelaide Alive

At the glamourous Grand Prix Ball, fans paid $400 for a ticket to dress up and mix with drivers and pit crew, while being entertained by Australian and international artists. Ordinary people held their own grand prix themed barbeques or parties while watching the action on television.

The colourful yet challenging street circuit ran through the east parklands and Victoria Park Racecourse. The racing drivers praised the street circuit. Their cars could reach high speeds of over 322 km/h along the fast wide straights and they needed all their skill to maneuver around the twisting turns of the hairpin and chicane.

During the era of the Formula One Grand Prix, Adelaide was privileged to watch drivers from all many different countries compete, such as Keke Rosberg, Michael Schumacher, Nigel Mansell, Nelson Piquet, Damon Hill. Spectators experienced the rivalry between speed demon Ayrton Senna and the tenacious Alain Prost. Many people had little prior knowledge of Formula One before the race was held here but it did not matter as you soon became familiar with the various car manufacturers and racing champions.

Adelaide continued to hold the Formula One Race until 1995. In 1996 the race moved location to a circuit in Albert Park Melbourne, following negotiations between the Head of the Formula One Constructors Association, Bernie Ecclestone and the Victorian government.

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