Way back when, Wednesdays

Married at the Mall

Organising a wedding is usually expensive. It can be difficult to find a venue and you will probably need to book months ahead. Have you considered getting married at Tea Tree Plaza? One Adelaide couple did! During July 1975 the North East Leader Messenger reported on the ‘Wedding of the Year’ that took place at Tea Tree Plaza.

On page 25 of the edition dated 9 July, 1975 the North East Leader featured the wedding celebration of Marcella Denengelse and Robert Scott. The ceremony took place on Friday 4 July in the mall on the upper level of Tea Tree Plaza. The couple had won the Wedding of the Year competition and all of their expenses were paid for by the shopping centre. Adelaide socialite and television personality Jaye Walton was invited to attend Marcella as her matron of honour and Adelaide journalist Paul Makin acted as Robert’s best man.

Wedding ceremony 2

The Wedding of the Year competition was essentially a sales promotion, designed to advertise the wares of businesses at Tea Tree Plaza and bring people into the shopping centre. In the week before the wedding on 2 July, Tea Tree Plaza and the North East Leader focused on the local traders who would be donating products and services for Marcella and Robert’s wedding.

Wedding prducts from local traders

A large number of businesses, many of which were situated at Tea Tree Plaza, sponsored the competition.

Adelaide icon Balfours used to have bakeries and tea rooms around Adelaide. Balfours at Tea Tree Plaza supplied the two tier wedding cake, which the public were invited to share after the wedding ceremony.

Orlando wines, from Rowland Flat in the Barossa Valley, provided tastings of the popular sparkling Orlando Starwine. Started by the Gramp family, Orlando Wines is now owned by an international company controlled by Pinot Ricard but it is more commonly known by its brand Jacob’s Creek.

 

nla.int-ex8-s33-item Starwine

Wytt Morro Sparkling Starwine, colour print on paper: 11.4 x 10.1cm, South Australiana Collections, State Library of South Australia

Joseph’s Gallery of Beauty dressed the hair of the bride and her attendants. Italian hairdresser Joseph was well known in Adelaide at the time. He owned several salons and had his own regular television segment on Channel 10.

 

More wedding

Marcella and Robert, their attendants and the Mother of the Bride were outfitted by Katies Vogue, John Cook Suit Hire, Myer and Witchery. Who knew that Katies used to sell formal wear and wedding apparel? Katies has now closed. Zamels, which is still in business at Tea Tree Plaza, donated the wedding rings.

Drumminor restaurant held the wedding reception. The historic building which used to house the Drumminor Restaurant on Golden Grove Road, Ridgehaven is now part the Harrison’s Funerals complex. Built in 1843, it was originally the home of Scottish immigrants Robert and Alison Milne. The Milne family lived at Drumminor up until 1937.

 

drumminor_gardens_house

Drumminor Gardens, Harrison Funerals Ridgehaven

 

The couple spent their wedding night at the Town House at 164 Hindley Street. This hotel and conference centre still operates as the Adelaide Rockford. You may not think that it looks particularly glamourous but remember that in 1975 Adelaide did not yet have prestigious hotels such as the Hilton International and the Stamford Plaza.

 

 

Rockford Adelaide

Adelaide Rockford, present day

 

This competition proved so popular that Tea Tree Plaza planned to hold it again in 1976. Notice how the advertisement states that the organisers are looking for a young couple. The Equal Opportunity Act of 1984 (SA) would now make it unlawful to publish advertisements that indicate an intention to discriminate according to different criteria, including age http://www.eoc.sa.gov.au/eo-you/what-discrimination/places-discrimination/advertising .

 

Wedding of the Year competition

North East Leader, page 15, 2 July, 1975

 

In more recent times, a British couple decided to get married at their local supermarket where they had visited the in-store café on their first date.

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Way back when, Wednesdays

Big sizes, low prices

Adelaide’s fascination with buying in bulk to save money is not new. Before Costco, shoppers flocked to Half-Case Warehouse. Our local Half-Case Warehouse store opened in February 1980, at 432 North East Road, Windsor Gardens, which is currently the site of the Bunnings construction site. The Leader Messenger published a large advertising spread for the Half-Case Warehouse first birthday sale, on Wednesday 11 February, 1981, from pages 9 to 11. Half-Case Warehouse provided genuine competition for the big retailers such as Coles and Woolworths. In the same issue, Target and Coles advertised as offering ‘Warehouse’ and ‘Discount warehouse’ prices respectively.

Half-Case Warehouse supermarkets were so named because most of the goods on display were sold in half-carton lots. Instead of standard supermarket shelving, you might choose your purchases from large cartons positioned on the floor. If you had found a single item for sale, it would have been in a large size. Unlike Costco, you did not need to pay a membership fee at Half-Case.

Half case warehouse.png

Half-Case Warehouse at Windsor Gardens was operated by former Australian Rules footballer Bob Hammond. His status as a local hero probably raised the profile of this particular store. Bob Hammond played in the SANFL for the North Adelaide and Norwood football clubs from 1960 to 1975. He coached the Redlegs, leading them to win premierships in 1975 and 1978. Bob also coached the South Australian State team. He went on to coach the Sydney Swans towards the end of the 1984 season. At the end of 1990 he was appointed as the first chairman of Adelaide Football Club.

You might wonder how you could possibly store all this food that you bought in bulk. You would certainly need a lot of cupboard space. The trend in the 1970s and 1980s was to buy a large freezer, to accommodate buying bulk meat or other perishable goods. My parents owned a Malleys Tucker Box but there were many other brands of freezers available, such as the those pictured on sale at Kelly’s Electrical Discounter at St. Agnes Shopping Centre.

freezers

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