Way back when, Wednesdays

South Australia’s local royalty

Would you like to be crowned Miss Home Laundry? Is this ultimate glorification of the mid-century domestic goddess or is it a sad reflection on the role of housewives in this era? It’s neither! On the cover of the edition dated 14 July 1971 The North-East Leader, a Messenger Newspaper recognised pretty Elizabeth Chapman’s impressive fundraising efforts. Representing Radio Rentals store at Tea Tree Plaza, her work assisted charities in South Australia, through a partnership between the appliance retailer and Telethon SA.

Miss Home Laundry

It appears that the title of Charity Queen, Miss Home Laundry was related to a sales promotion (probably for white goods), given the nature of Radio Rentals’ business.
Telethon SA is a non-profit organisation that endorses and supports ethical fundraising and it has been a leading sponsor of South Australian charities since 1960. Through support provided by South Australian businesses, Telethon assists charities with advertising and promotion and offers them opportunities to participate in various fully managed fundraising projects and events (https://www.telethon.com.au).

Telethon-SA-logo

During the 1960s and 1970s Telethon SA was renowned for holding fundraising appeals which were televised from the studios of NWS Channel Nine (hence the name Telethon). These annual appeal shows lasted several hours and they featured celebrities and television personalities. These entertainers performed for free and they asked viewers to donate money, by telephoning a number which appeared on the screen. The Telethon Appeal also showed people how their donations had helped others in the community.

1975 Telethon SA appeal 1975 Dean Davis, Humphrey Bear and Helen Woods

1975 Telethon SA Appeal with Helen Woods, Humphrey Bear and Dean Davis.  Photo:  http://www.adelaidenow.com.au

Telethon SA ran the high profile beauty pageant, the Miss Telethon Quest. In the newspaper photo above, Miss Sue Dolman, who was named Miss Telethon in 1971, has presented Elizabeth Chapman with her winner’s sash. The Miss Telethon Quest was not just about looks. The young women who entered would compete to raise funds. The entrant who raised the most money would be crowned as a charity queen; she did not have to win the overall competition. The winner of Miss Telethon would be expected to be a dedicated and hardworking ambassador for her organisation. Winning Miss Telethon could lead to other opportunities, such as in the entertainment industry or in public relations. Telethon also conducted charity auctions and the House of Hope competition.

Nowadays you probably would have heard of Telethon SA in relation to the annual Home & Land Lottery. Telethon SA describe the Lottery as the cornerstone of its fundraising activities as it has raised more than $28 million for SA charities since its inception in 1977 (http://www.abc.net.au/news/2017-03-30/telethon-sa-rescued-after-closure-fears/8401562).

Humphrey Bear and builders at the 1984 Fairmont Pacific Telethon House in Redwood Park

Humphrey Bear and the builders at the 1984 Fairmont Pacific Telethon house in Redward Park. Photo:  http://www.adelaidenow.com.au

In February 2017 Telethon SA announced that it may have to close as it could no longer afford to hold the Home & Land Lottery in the current economic climate. The Lottery relied on the donation of a new house and land package by the residential building industry. The State Government land agency Renewal SA had withdrawn its offer of vacant land. So Telethon SA would have been forced to pay for an allotment.

Fortunately for the charities of South Australia, Renewal SA reversed its decision and made the commitment to donate a block of land for the Home & Land Lottery for a period of three years. Rivergum Homes also pledged its support of a house on the land for each of those three years, in conjunction with its South Australian residential building partners. The board of Telethon SA accepted the offers of free houses and land. The Telethon SA Rivergum Home and Land Lottery 2017 raised $1,027,290. Telethon SA continues its good work for our state.

(http://www.abc.net.au/news/2017-03-30/telethon-sa-rescued-after-closure-fears/8401562)

(https://www.news.com.au/national/south-australia/telethon-sa-saved-from-closure-after-surge-of-public-support/news-story/9c56f055175e1f0b4c869cc3ab8c5e3a)

Home and Land lottery

Advertisement for the The Telethon SA Rivergum Home and Land Lottery in 2017 Photo:  www.grow.org.au

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Way back when, Wednesdays

Book drought makes history

The Tea Tree Gully Library service has always been popular! As featured in a previous Way back when, Wednesdays post the official opening of a new public library made front page news in the North East Leader, a Messenger newspaper, on 5 March 1969. The Library, which operated out of a mobile bus, had moved its service into the building which was formerly the Modbury Primary School and headmaster’s cottage, now designated as 561 Montague Road, Modbury. On page 3 of the edition dated 9 April 1969, the North East Leader reported on a possible book shortage after only one month, as the new library service had proved so popular with local residents.

Library fines

As stated in the Messenger article above, since the new library had opened, memberships had soared to over 4000 and nearly 10,000 books were on loan. Unfortunately many of the Library’s avid readers were not particularly conscientious when it came to returning their items and the Library’s book stock had become depleted.  Members had also failed to return 1,600 books which had been issued to them on the old mobile library.  When you think about it, for a building of its size, the Montague Road library actually had quite a substantial book stock.

The Librarian in charge, Mr. W. Bustelli thought that introducing a system of fines would motivate library members to return books on time. We don’t have information about whether library fine were introduced in 1969. We would love to hear about your experiences if you remember using the library on Montague Road!

Fortunately, in 2018 the City of Tea Tree Gully Library has considerably more items available for loan than in 1969. The Library holds approximately 64,000 books for adults, 25000 for children and adolescents, 4,500 magazines and 17,000 audio visual materials (this includes DVDs, CDs and audiobooks). You can now also access audio and e-books and take advantage of approximately 4 million items through the SA Public Libraries One Card Network. In 2017 the Library lent out an average of 73,210 items per month.

 

Boca Chica bar

The old schoolhouse building at 561 Montague Road, Modbury is now the home of Sfera’s ‘Boca Chica’, a Spanish inspired concept restaurant and bar.

 
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Way back when, Wednesdays

Pizza delivered, hot and fresh

Safe driving pizza delivery

In the first part of the 1980s, getting a pizza meant dining-in at a Pizza Hut restaurant or picking up a takeaway from your local Italian pizza bar. Everybody thought it was fantastic when you watched an American movie and somebody picked up the telephone to order pizza (usually pepperoni) and it was actually delivered to their door! In 1984 Dial-a-Dino’s commenced its revolutionary pizza home delivery service in Adelaide. On page 5 of the edition dated 25 February 1987, the Leader Messenger featured a story about Dial-a-Dino’s sending it’s young employees on a safe driving course.

Young driver training

Adelaide entrepreneur Richard Westcombe founded Dial-a-Dino’s. Pizza delivery proved to be a commercial success in Adelaide. It was easy to order over the telephone and people enjoyed the novelty value of experiencing a delivery. You would eagerly wait and look out the window to see the distinctive delivery vehicle arrive, a bright yellow Daihatsu with a large red illuminated telephone receiver on the roof. Dial-a-Dino’s expanded its business with outlets in five other Australian states. The company grew to operate 110 stores nationally with a fleet of 220 cars.

You can view old television advertisements for Dial-a-Dino on YouTube: https://www.youtube.com

You might also remember Pizza Haven. The Pizza Haven delivery service was also established in 1984. Financed by their parents, Adelaide brothers Evan, Louis, Bill and Gabriel Christou were opened the initial pizza outlet in Glenelg and established a franchise. Pizza Haven’s blue delivery cars featured an effigy of their mascot, the Pizza Parrot, on the roofs. Pizza Haven provided some competition for Dial-a-Dino’s. People would argue about which company made the better pizza. The Eagle Boys Pizza chain bought out Pizza Haven in July 2008.

In March 1989, Pizza Hut, which was part of PepsiCo Australia, bought out Dial-a-Dino’s and abolished its brand. Pizza delivery outlets were renamed Pizza Hutt Delivery. The advent of pizza delivery in Adelaide effectively put an end to the dine-in Pizza Hutt family restaurant. It was more convenient to eat at home. Pizza Hut became the leader in the pizza delivery market. However, strong competition arrived for Pizza Hut with the opening of Domino’s Pizza in Australia. Pizza Hut would buy out Eagle Boys in 2016 to try and increase its share of the market.

Now pizza eaters are spoilt for choice, with the advent of restaurant delivery services such as Menulog and Uber Eats. Many small pizza restaurants have entered the online environment by entering into partnership with these companies.

1a3d7659c53f2e53b2968dc6dfcd8bcd pizza

Image: Herald Sun

Despite the promotional image above, Dial-a-Dino’s delivery drivers were quite young. In South Australia the Equal Opportunity Act 1984 made it illegal to discriminate against people on the basis of age, which included discrimination in employment (http://www.hebtechstaging.com/resources/discrimination-laws/south-australian-laws). So it is disappointing that this article states that Dial-a-Dino’s drivers were all aged between 16-18 years of age, a statistic that reflects poorly on this company.

The speed limit has also changed in South Australia since 1987. The default speed limit in urban areas in South Australia was reduced from 60km/h to 50km/h on 1 March 2003 (casr.adelaide.edu.au/publications/researchreports/CASR005.pdf).

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Way back when, Wednesdays

A window on the heavens

How many of us have gazed up at the night sky and dreamed? If only you could see the rings of Saturn and the storms on Jupiter. Did you know that you can get a closer look at the celestial bodies right here in the City of Tea Tree Gully? On page 9 of the edition dated 23 August 1989, the Leader Messenger reported on the upcoming opening of a local observatory with a powerful telescope. The observatory had been constructed at the Heights School campus on Brunel Drive, Modbury Heights.

Heights observatory

The Heights Observatory is a joint facility operated by The Heights School and the Astronomical Society of South Australia. It was established with the aims of providing students with practical experience in astronomy and also to promote astronomy to the general public (http://www.adelaideobservatory.org/history.html).

An observatory had been built on the grounds of The Norwood Boys Technical School (now Marryatville High School) which was offically opened in 1964, but by the 1980s the  building in which it was housed had started to deteriorate. (http://www.marryatvillehs.sa.edu.au/_r24/media/system/attrib/file/14/MARRYATVILLE_History_new%20format.pdf

Parents and students at the Heights were keen to provide a location for a new observatory, raising funds for the telescope’s relocation. Science teacher Emanuel Papaelia, who is pictured in the Messenger article, was instrumental in getting the traditional domed observatory built on the school grounds. In recognition of the great amount of work that Papaelia put into the project, the observatory was named after him.

The Papaelia domed observatory was mainly built by the parents of students. As stated in the newspaper article, local businesses and industry organisations donated materials and assisted with its construction.

Since the time of this article’s publication, there have been upgrades to the observatory. In 1996/1997 another building with a roll off roof was constructed near the dome to accomodate a second telescope and a classroom for students. The ‘Ingham Family Rooms’ were named in honour of the dedication contribution by members of the Ingham family.

1280px-Theheightsobservatory

From left:  The Ingham Family Rooms and the domed Papaelia observatory

Once a month you can attend a public viewing night run by the Astronomical Society of South Australia at the Heights Observatory, for a reasonable entrance fee. Knowledgeable, dedicated current and former students from The Heights School’s Star Group also conduct the education and viewing sessions.

For those who are technically minded and know their telescopes, the Papaelia Observatory houses a 14-inch f/10 Meade LX200 GPS ACF Schmidt Cassegrain telescope. The Ingham Family Room observatory contains a scientific quality 12.5inch Ritchey-Chrétien Cassegrain telescope on a Losmandy HGM 200 mount. You can also experience using portable telescopes as well as a selection of other astronomical equipment on the viewing nights.

The next Heights Public Viewing Night will be held on Friday 18 May, providing the weather is good. Bookings are essential.

Find out more at:

https://www.assa.org.au/facilities/theheights/

http://www.adelaideobservatory.org/

https://www.weekendnotes.com/heights-observatory-astronomical-society-south-australia/

 
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Way back when, Wednesdays

Lest we forget – Anzac Day 25 April 2018

In the time of the Vietnam War, the North East Leader a Messenger Newspaper photographed handsome Private Don Goodcliffe of Tea Tree Gully while on active service, on page 3 of the edition dated 3 April 1968.

Vietnam tunnel

Australia committed a contingent of 60,000 personnel to fight alongside the South Vietnamese and American forces in Vietnam from 1962 to 1972, with the aim of suppressing the North Vietnamese Army (NVA) and Communism in Asia. The Viet Cong (or National Liberation Front – NLF), a common front aided by the North, engaged in guerrilla warfare against anti-communist forces. The Viet Cong fought to unify Vietnam under Ho Chi Minh’s Ho’s Lao Dong (Worker’s Party).

Men fought mainly in the army but navy and air force personnel and some civilians also served in the long conflict. Women went to Vietnam working as nurses in the military,  as civilians working with the Red Cross and as journalists.  There were also Australian Embassy female staff and entertainers.

In 1964 the Australian Government led by Robert Menzies had reintroduced conscription through a National Service Scheme. If you were a male aged 20, you had to register with the Department of Labour and National Service and your name could be randomly selected for national service by your date of birth. This was basically a scheme to increase the number of military personnel the Government could send overseas to 40,000. If you were unlucky enough to be selected, it was likely you were going to fight in Vietnam (https://www.awm.gov.au/articles/encyclopedia/conscription/vietnam). Just about everybody would have known somebody who was conscripted, sometimes even a brother or a friend. Australians who resisted the draft were jailed.

The North East Leader makes reference to Operation Pinnaroo in the caption accompanying the photograph of Don Goodcliffe and the Vietnamese interpreter. The Long Hải Hills where Private Goodcliffe was deployed are situated near Long Hải, in the Long Điền District of the Bà Rịa–Vũng Tàu Province in Vietnam.

Unfortunately, in 1967 Brigadier Stuart Graham had ordered Australian forces to plant 21000 M16 mines throughout the hills. The deployment of the mines was supposed to form a barrier to stop the Viet Cong from gaining access to and infiltrating nearby villages in the vicinity of the Australian army task force base at Nui Dat. The Australian troops failed to adequately defend this rugged territory, which was full of thick scrub. The Viet Cong seized control off the Long Hail hills. Their recruits dug a network of tunnels to store supplies and establish a military stronghold from which to plan and stage attacks. Viet Cong troops had learned to reposition the mines and use them against the enemy.

Operation Pinnarro led by Brigadier Hughes in early 1968 was terrible. It was designed to be a reconnaissance and attack mission, to destroy the Viet Cong’s military installation along Long Hai. However, the Viet Cong had anticipated the Australian attack. They did not even need to shoot the Australian soldiers. 15 Australians were killed and 33 wounded by walking in the terrain. 42 allied soldiers were also killed and 175 were wounded. And of course the mines did not just disappear. We have no statistics to tell us how many local Vietnamese people had their lives ruined by encounters with the land mines (http://vietnamswans.com/revisiting-the-long-hai-hills-43-years-later/) More Australians would die or be maimed by the time our forces withdrew from Long Hail and left Vietnam.

By 1969 many people believed that Australians should not be fighting in Vietnam with the United States and that it was a conflict that could not be won. Rallies in the streets against the War and conscription became violent and protesters were arrested. The antiwar sentiment was so strong among the Australian public that our troops who had bravely served in horrific conditions in Vietnam were reviled and they were abused upon their return to Australia. 521 Australians died as a result of the Vietnam War (496 of these were from the Australian Army) and over 3,000 were wounded.

Since Don Goodcliffe’s name is not listed on the Australian War Memorial site among the fallen, we may assume that he came home.  In 1997, the Australian Government signed the Convention on the Prohibition of the Use, Stockpiling, Production and Transfer of Anti-Personnel Mines and on Their Destruction which is also known as the Ottawa Agreement.

To find out about Australia’s involvement in the Vietnam War, logon to these sites:

Australian War Memorial website: https://www.awm.gov.au/articles/event/vietnam

https://anzacportal.dva.gov.au/history/conflicts/australia-and-vietnam-war/australia-and-vietnam-war/vietnam-war

Read one veteran’s account of Operation Pinnaroo: http://lachlanirvine.tripod.com/lifestory/id5.html

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Way back when, Wednesdays

Funky fashion arrives in the North East

The days are getting shorter and the Autumn/Winter fashions are now in the stores. Let’s have a look at what people were wearing in 1971. The North East Leader, a Messenger Newspaper covered the coolest threads on offer for men, women and boys, from pages 36 – 37 of the edition dated 14 July 1971.

Knitted suits for men

Yes, these photographs are real. Perhaps these brands of menswear should have been labelled with a hazard warning “Wearing this garment may compel doe-eyed women to hang themselves precariously off your person at any given opportunity.”

Mens fashions knit shirt

These articles focused on how it was essential for a man to be stylish if he wanted to be admired and attract a lady companion. The photographs are over the top by modern standards but we all know that the advertising industry still uses sex appeal and prestige to sell products! John Brown’s smart knitted suits for casual and weekend wear were styled following overseas trends. Note the focus on Australian manufacture, no doubt using fine Australian wool. Maybe these women are not really gazing adoringly up at the male models – they are really just feeling the texture of these garments. For as the article states, women might be coveting the clothing for themselves!

A married man would make his wife’s life at home a lot easier if he chose to wear modern, easy care drip dry fabrics. Synthetic fabrics had been popular during the 1960s. These colourful and distinctive knit shirts in the ‘Summerknits’ range by John Brown were made from high tech fabrics such as Tricel and Teteron.

 

hotpants in crimplene

Conversely, the ladies modelling a new range of women’s clothing don’t need men as accessories in these photoshoots. Wearing funky hotpants, this girl is confident, in style and ready to have fun.

During the 1970s fashions changed greatly from the beginning of the decade to its end. In 1971 the fashions were very much like those of 1969. Garments made from polyester were popular as they were inexpensive and did not need ironing. Bright colours and bold prints were still in demand. Checks and tweeds were in vogue too.

 

Lady with silver buckle

Distinctive fashions by young Prue Acton, the first Australian designer to break into the American market.  Prue embraced both new synthetic and natural fibres, to create her bold and colourful designs (https://collections.museumvictoria.com.au/articles/2377).

 

Young women still liked mini-skirts but long, flowing skirts were also worn. Fashion continued to be influenced by the hippie era and ethnic influence of the late 1960s. Women wore long bohemian print dresses with billowing sleeves. Men’s loose shirts in floral patterns had ties around the neck or an open neckline. Not forgetting the leather sandals and scarves tied around your head. And hippie men wore beards and long hair.
Turtleneck jumpers were popular with both sexes and every woman owned at least one cowl neck jumper, to wear with pants or under a pinafore dress. Ladies still liked trendy short hair styles. But long hair might be worn down loose, plaited or dressed in a soft, bohemian up-style for a natural look. Or you could set it in waves.

Another trend emerged – the 1970s was the first decade where women wore pants and pantsuits for work and leisure. Women could wear jeans at home and elegant or trendy pants to a nightclub or restaurant. Some dress codes allowed women to wear business suits with pants to the office. By the end of the decade, women could basically wear what they wanted, which was revolutionary (https://www.retrowaste.com/1970s/fashion-in-the-1970s/1970s-fashion-for-women-girls/).  Trousers for both men and women were low rise, firm on the hips and with a wider leg which was sometimes cuffed. Corduroy clothing or men and women such as jeans, and sports coats with wide lapels, were seen everywhere (http://www.thepeoplehistory.com/1971fashions.html).

 

boys 2

Knitwear and shirts by John Brown for little men, made from machine washable wool.

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Way back when, Wednesdays

Easter Bunny or Playboy Bunny?

At this time of the year you might see the Easter Bunny greeting children and handing out chocolate eggs. Usually the character represents a confectionary company and is dressed in a soft, fluffy onesie and wearing a big rabbit head.

On page 2 and 15 of the edition dated 21 March 1967, the North East Leader, a Messenger Newspaper printed an advertising promotion for the Modbury Shopping Centre at Clovercrest. The Easter Bunny would make an appearance on the Thursday evening before Easter and hand out eggs to children. One could argue that there is nothing fluffy about this Easter Bunny, with the exception of the fur trim on her costume and the image she presents.

Easter Bunny in heels

 

 

Easter Bunny with children

When you look at these photographs of the Clovercrest Easter Bunny you might wonder if the target audience of this Easter promotion was really children! The lady’s costume and footwear are more modest than, but reminiscent of a Playboy Bunny’s outfit. The late eccentric American billionaire Hugh Hefner created and published the pornographic men’s magazine Playboy in 1956. Playboy Bunnies worked as cocktail waitresses and croupiers in a chain of mens’ clubs and casinos across the world. Hefner’s first club opened in 1960 and he also used the Playboy Bunny logo on the front cover of Playboy. Not forgetting the Playboy Mansions where Hefner lived, surrounded by his harem of beautiful girls, his ‘Bunnies’.

In 1963 journalist and feminist Gloria Steinam ventured undercover for eleven days, securing a job as a Playboy Bunny in New York. Steinam wrote her two-part article in the form of a diary entitled A Bunny’s Tale, for the May and June issues of Show magazine. Gloria had managed to secure employment as she was physically attractive – The Clubs stated in their recruitment advertisements that ‘homely’ women need not apply. Her writing discredited the idea that working as a Playboy Bunny was glamourous and profitable. Steinam exposed the sexism of the club and the horrible conditions that Bunnies had to work under. It was mandatory for the girls to be tested for sexually transmitted infections when they took up the job. They were told whom they could date, namely the Club’s top tier members.

 

Gloria bunny

Gloria Steinam wearing her Playboy Bunny costume.  Image:  https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today

 

Besides being ogled and treated as sex objects, Bunnies earned low wages and were allowed only one week’s leave a year. They wore tight revealing costumes that cut into their flesh and high heels on long shifts. The Bunnies had to pay for the upkeep and cleaning of their costumes and the Clubs took a percentage of their tips.
(https://www.theguardian.com/commentisfree/2013/may/26/gloria-steinem-bunny-tale-still-relevant-today)

 

Bunny working in Miami club

A Playboy Bunny working in the Miami club during the 1960s

 

By 1967 Hefner operated 16 clubs and two international Playboy Bunny resorts. Hefner was also honoured with a cover story in Time magazine in the edition dated 3 March 1967. The magazine proclaimed him a genius and a “prophet of pop hedonism.” (http://time.com/4515185/hugh-hefner-obituary-playboy/)

Time

Despite Steinam’s article, business continued to flourish. Hefner had created a mainstream brand for the sophisticated man to enjoy and the Playboy Bunny had become an icon worldwide (http://time.com/4963765/no-hugh-hefner-did-not-love-women). The dumb Bunny stereotype was entrenched in popular culture. The Time article pictured a photograph of several Playboy Bunnies sunbaking and exposing their bodies. The caption read “Young, pouty types without excess intelligence.” (http://time.com/3547122/playboy-hugh-hefner-1967/)

Hugh Hefner always claimed that by publishing his magazine and inventing the concept of the Playboy Bunny that he had contributed to the sexual revolution of the 1960s. He had dismissed the prudery and taboos of the 1940s and 1950s by promoting free speech and free love and by having being open about sex and pornography.

Following Hefner’s recent death in September 2017 at age 91, the controversy still exists as to whether this statement was ever true in any way or if Hefner was simply a master businessman who had tapped into an existing market and who knew how to exploit women for profit.

 
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