Way back when, Wednesdays

A golden celebration

Did you buy a house in Golden Grove during the 1980s or 1990s? The Leader Messenger featured an article about the milestone sale of a house and land package in the new development of Golden Grove, on page 3 of the issue dated 9 January 1987. The Delphin Property Group Ltd had started selling land in October 1985. People were buying blocks of land ‘off the plan’ and it was time to celebrate the Richter family’s move up to Golden Grove.

1000th family in Golden Grove

The origin of the suburb of Golden Grove is unusual. This is because the State Government and private enterprise worked together, adopting a fully planned approach to its development. The process began when the South Australian Land Commission began acquiring land for prospective housing in 1973. In 1983 Lend Lease/Delphin won the contract to build on the land and construction began in 1985.

Delphin launched a major marketing campaign to sell land in Golden Grove, encompassing advertising on television, radio, in newspapers and on billboards. There were even local newspaper style publications distributed to letterboxes of Adelaide residents, such as the Golden Grove Update and Everything you ever wanted to know about Golden Grove. When the Richter family purchased their house and land pack in the early stages of the Golden Grove development, Delphin used the slogan “Room to move”. The campaign was so successful that Delphin sold over 200 allotments during the first week of construction.

 

Duck billboard

Photo taken from:  Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

 

Golden Grove was innovative for the 1980s as it offered a range of housing options with a choice of allotment sizes. People who could not afford to buy a large, traditionally sized block of land could build a courtyard or villa home. This was also an option for older people who wanted to ‘downsize’ and purchase a smaller home with a low maintenance garden. People were attracted by the proposed extensive planting of trees and shrubs, landscaped streets, provision of open space (27% of land was set aside for this purpose) and the network of hiking and walking trails.

 

Housing styles

A variety of housing styles proved attractive to first home owners, families and retirees in the Golden Grove development. Photo taken from Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin.

Advertising focused on the concept of building a new community made up of a series of garden villages surrounding a central nucleus, where residents could access a variety of services. When constructed, the Golden Grove Village shopping centre would be an impressive retail facility. In conjunction with the Golden Grove Recreation & Arts Centre it would also have a community focus. People could meet and get together in the ‘Town Centre’. A transport hub was planned to link commuters with neighbouring suburbs, Tea Tree Plaza and Adelaide City.

 

Garden Villages

The logo used on promotional materials to sell land at Golden Grove

 

Golden Grove could offer parents the promise of primary school close to home. An essential feature of the Golden Grove development was the construction of a unique joint-use educational facility with three secondary schools sharing facilities: Golden Grove State High School, Gleeson Catholic College and Pedare Anglican and Uniting Church College. In total, 16 schools were originally proposed for the Golden Grove area. (Golden Grove, the Creation of a Special Place, A highly successful new community for 30,000 people, Delphin).

The population of Golden Grove has grown substantially since the time of the Messenger article. The last vacant block of land in Golden Grove was sold in 2002. The 2016 Census recorded 10,235 people living in Golden Grove and there were 4095 private dwellings in the suburb with an average of 2.6 people per household. Of course, people who moved into the new housing estates and still live there have got older too. The median age of residents is now 42. There are now 2955 families living in Golden Grove – with the average number of children per family recorded as 1.6 (http://www.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC40511?opendocument).

The Golden Grove housing estate copies the name of the original small postal village of Golden Grove. However, there was never officially a township named Golden Grove. Local people called the settlement Golden Grove because it had been established in the vicinity of the Golden Grove Farm which was owned by Captain Adam Robertson.

 

Captain Robertson

Captain Adam Robertson

 

Captain Adam Robertson accompanied by his wife Elizabeth and his son and daughter had emmigrated from Britain in 1853. In 1842 Captain Robertson purchased a section of land from the South Australian Company on one of the headwaters of Cobbler’s Creek. By 1853 he owned nearly 1000 acres of land and he had built Golden Grove House for his family. We are told from his wife’s obituary in the Advertiser in 1888 that Captain Robertson named his property Golden Grove after the last ship that he commanded.

 

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Golden Grove House in 1930

 

Captain Robertson did not approve of people referring to the country surrounding his property as Golden Grove. However Robertson had donated 4000m2 of his land for the construction of a local school in 1853 and he allowed it to be named Golden Grove Area School. In 1959, the Postmaster General designated the local general store and post office as the Golden Grove Post Office. So there was not a lot that the Captain could object to (Ian Auhl, Settlement to City, A History of the District of Tea Tree Gully 1836-1976, 1976-1993).

After Captain Robertson died at the age of 59 in 1864, his son John inherited the Golden Grove property. John continued to farm the land but he also grew grapevines. John is known for having served as a councillor and in the position of Chairman on the Tea Tree Gully Council and as a President of the Royal Agricultural and Horticultural Society. Golden Grove remained in the family until it was sold to Mr and Mrs A.J. Strachan in 1930. In 1972 Boral bought the majority of the estate for sand mining.

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Way back when, Wednesday

Entrepreneurial Elf

Have you ever wondered what the elves do with themselves in the off-season, when they are not employed in Santa’s workshop? In the 2005 picture book The Elf on the Shelf: A Christmas Tradition by Carol Aebersold, Chanda Bell and Coë Steinwart, the elves visit peoples’ houses. Once adopted, they watch vigilantly to see if children have been naughty or nice, then make a report to Santa.

 

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The Elf on the Shelf.  Reserve this book through the Library’s online catalogue

 

Perhaps a more commercially minded member of the fairy folk may have swapped the elven tunic, leggings and shoes with curled up toes for a suit and tie, then set up his own small business in Adelaide. The North East Leader, a Messenger Newspaper printed this advertisement for real estate agent Ernie D. Elf on page 25 of the edition dated 4 July 1973.

 

ernie elf real estate

If Ernie Elf sold your house or you bought a property through him, please let us know about your experience. Ernie Elf certainly looks like his name. Notice how his chin-length, Seventies style hair could hide a pair of pointed ears!

Elf real estate no longer operates at 598 North East Road, Holden Hill, this is now the site of a Caltex service station. What happened to Ernie? Although Elf Realty is listed in Queensland, Ernie is not listed as an agent. Maybe Ernie joined another firm or eventually retired.

Thank you for reading ‘Way back when, Wednesday’ this year, best wishes for a Merry Christmas!

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Way back when Wednesdays

Celebrate the season with Pyramid Power

Never mind the Santa hat! Imagine yourself relaxing, after the noise and bustle of the festivities is over, wearing your Pyramid Meditation Hat. The North East Leader printed this advertisement for Experimental Pyramids and Pyramid Mediation Hats on page 37 of the edition dated 20 December 1978.

Pyramid hat

During the mid 1970s people became fascinated with the concept of Pyramid Power. Though not a new idea, various authors such as Sheila Ostrander and Lynn Schroeder, Max Toth and Patrick Flanagan wrote books examining the concept that pyramid shapes can focus and generate energy, https://en.wikipedia.org/wiki/Pyramid_power.

Pyramid Power Toth         Pyramid Power Flanagan

The design of the Great Cheops Pyramid of Egypt gave rise to the study of Pyramid Power. The construction of the Cheops Pyramid was ordered by the pharoah Khufu (Cheops) during the Fourth Dynasty and completed around 2560 BCE. The Cheops Pyramid is a marvel of engineering and is considered to be the most mathematically perfect structure on Earth. The pyramid is aligned north-south, exactly parallel to the earth’s magnetic axis. The King’s Chamber forms the centre of gravity. Fans of Pyramid Power believe that the other small chambers carved out of the solid rock are recepticles for energy to collect and resonate. In the 1930s Frenchman Antoine Bovis experimented with the idea that small models of pyramids can preserve food. He constructed a scale model of the Cheops pyramid, under which he put organic matter. His work was based on the idea that when locals collected small dead animals which had wandered into the Cheops Pyramid in Egypt, the corpses were mummified, instead of decaying, despite the hot and humid atmosphere, https://en.wikipedia.org/wiki/Pyramid_power

Advocates of Pyramid Power in the 1970s claimed that food kept under a structure designed like the Cheops pyramid kept fresher for longer. The food dehydrated instead of rotting. An intrepid manufacturer produced pyramid shaped canisters designed for better food storage. Even more astonishing was the assertion that razor blades were kept sharp as the pyramid focused the cosmic energy and realigned the crystals in the steel! You could also polish tarnished metal using the power of the pyramid, http://tvtropes.org/pmwiki/pmwiki.php/Main/PyramidPower

fresher food

Sitting or lying under your pyramid was also supposed to speed up the healing of cuts and burns, lead to better sleep and even improve your sex life.

Sitting under a pyramid

Experimental research claimed that wearing a pyramid shaped hat could help relieve a headache. The pyramid also assisted you with focusing your mind, thereby increasing your ability to learn in the long term. The hat mentioned in the advertisement is not cheap. According to the Reserve Bank Inflation Calculator) you would now need $79.53 to purchase it. Your experimental pyramid would cost $124.29!  One may argue that sitting quietly and meditating is of benefit anyway, even without the hat. During the late 1970s there were even designs for pyramids shaped learning booths in which school students could relax and study, https://futurism.media/what-is-pyramid-power.

There are still people who believe in the properties of pyramids. However it should be noted that there is no scientific evidence to support the concept of Pyramid Power, https://en.wikipedia.org/wiki/Pyramid_power.
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Way back when, Wednesdays

What every child wants for Christmas

What would your children like for Christmas? Parents start putting toys on layby from the time of the mid-year sales. Or they race around the shops in December looking for the popular and sometimes expensive toys.

Search online and you will discover that a range of toys such as the Slime Factory, the Furreal Roarin Tyler and the Robo Alive lizard are in demand this Christmas. Santa is also stocking up on the cute L.O.L Surprise Dolls, the My Little Pony: My Magical Princess Twilight Sparkle and the Hatchimals. Lego and Star Wars related merchandise are listed as perennial favourites.

Would you like to encourage your children to play outdoors? Perhaps Santa could bring each of them a pair of stilts and they could have races! The North East Leader, a Messenger Newspaper printed this advertisement for Gimpy brand stilts on page 17 of the edition dated 7 December 1966.

Stilts

In a simpler time, kids probably had a lot of fun playing with their stilts over the summer holidays. Library staff who were children in the 1960s reflected on some of the Christmas presents that they received. Most parents never bought anything on credit. Only store-cards (which could be used exclusively in the issuing store) were available in Australia up until 1974 https://www.finder.com.au/credit-card-history and people usually could not afford to buy expensive gifts. Some toys were homemade. Intrepid woodworkers made and sold playsets such as a wooden hand-painted service station for toy cars. One member of our staff remembers that her uncle made her some furniture for her doll, a small wardrobe and a bassinet. Or you might gladly receive homemade clothes for your dolls. And you would have been very fortunate to receive several presents in your Santa Sack.

8f1559f2e1ec35a4997d251d3525845b--tonka-trucks-tonka-toys

Recollections of commercially made Christmas gifts include skipping ropes, Tonka toys, little cars, minature toy household appliances including a sewing machine and washing machine. There was also a treasured spinning top!

 

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A metal spinning top

 

little washing machine

Mini washing machine that really worked!

Childlike dolls, Mattel’s Barbie and Skipper and Sindy manufactured by English company Pedigree were on many girls’ wish lists. Board games such as snakes and ladders and quoits were popular gifts as they encouraged family interaction.

Snakes and Ladders

Skipper

Or you could have lots of fun with dress up outfits like cowgirl and cowboy costumes or a nurse’s uniform (perhaps you were lucky enough to also own a toy medical kit with a stethoscope).

Most toys manufactured in this era relied on children using their imaginations or being physically active to have fun, rather than the use of technological components.

You can still buy stilts for kids online. The design is still basically the same. Modern stilts are made from metal or plastic and the height can be adjusted to fit the child. Some can also be strapped on. Parents might be concerned about accidents and broken bones. Unlike in 1966, it is now recommended that children wear safety gear when using stilts, such as elbow and knee pads and a helmet.

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Way back when, Wednesdays

The ones that couldn’t get away

Nobody would have gone home empty handed after this fishing trip, when the Dernancourt pool was transformed into a giant fish tank. On page 23 of the edition dated 15 June 1983, the Leader Messenger reported on the upcoming ‘Fish-in’ to be held from 18-19 June at the Dernancourt Swimming Centre, formally situated at Mahogany Drive, Dernancourt, alongside the River Torrens.

Fish in Messenger

Fish-in was held as a fundraiser by the Freemasons of the Thorngate Lodge of Prospect under the leadership of Worshipful Brother G.R. Gray, in conjunction with the City of Tea Tree Gully and local service clubs. The Kersbrook Trout Far stocked the pool with 200 live trout, purchased by Council.

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Fish-in was marketed as a family friendly event and attracted both experienced and amateur anglers. Four sessions of fishing were held over two days. Participants paid $4 each which covered the entry fee and the hire of a fishing rod. An officer from the Fisheries Department was on-site to provide tips on how to improve your fishing technique.

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So what did the anglers use for bait? Bait was provided and it was sweetcorn! You were allowed to take home any fish that you caught, so many local residents would have been eating trout for dinner and possibly stocking up their freezers.

There were prizes awarded in different categories such as for catching the heaviest fish and for the highest number of fish caught by an individual. You also had the chance to win a prize by catching special tagged trout released into the pool. If the kids became bored they could take a break by frequenting the food stalls and sideshows set up especially for Fish-in, around the grounds of the swimming centre.

PH05061

More than $2000 was raised from the Fish-in and the funds were used in the restoration of the Grand Lodge Building on North Terrace. Given the success of the initial event another Fish-in was held the following year on the weekend of 5-6 May.

Fish-in

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Way back when, Wednesdays

Extra duties at work

When you look at the issues of the North East Leader Messenger from the first two months of 1972, they are filled with photographs of fresh-faced children of all ages enjoying the summer heat, usually swimming at the local pools, or taking part in fun activities at Tea Tree Plaza. Looking at these images can evoke fond memories of your childhood. You might reflect that kids never change, no matter the era in which they grow up.

Fortunately some things that were not so wholesome have changed. The North East Leader at this time often pictured photographs of staff at Tea Tree Plaza, wearing some of the outfits on sale at different stores. Most of these depict ordinary people modelling dresses or casual wear. They are usually female staff.

On page 20 of the North East Leader dated 16 February 1972, Tea Tree Plaza featured a sales promotion for the big sidewalk sale. In conjunction with Hooper’s Furniture, Sussan advertised ladies nightwear. In the accompanying photograph young sales assistant Wendy Cummings is pictured in an alluring pose, wearing a short nightdress and showing off her legs. Besides her is another set of nightwear. During the 1960s and 1970s Sussan was a major retailer of lingerie and the place to purchase your wedding ‘trousseau’. We cannot know if Wendy volunteered for the photo opportunity or if modelling Sussan’s stock was just part of her job.

Sussan nightdress

Two of my colleagues recall how much sexism they experienced in the workplace during the 1970s. The advertising industry still uses sex appeal to sell products and objectify women. Thankfully today we do not usually see this type of image in the Messenger newspaper, with its focus on family and the community. When you work in the retail industry it is no longer considered acceptable to ask your female staff to promote your shop’s stock by being photographed wearing a little nightie. You also have the right to say no to such a request.

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Way back when, Wednesdays

Feline stud gets wired for sound

We all know that cats are arguably the most popular animals on the Internet. It seems like the local print media also never missed out on an opportunity to report on an extraordinary feline. On page 10 of the edition dated 2 August 1989, the Leader Messenger featured an article about handsome white Yuri, a show cat who enjoyed listening to music on the radio through his headphones. Yuri’s favourite radio program was the SAFM Morning Zoo. So who was “Max the Stereo Cat”, we wonder?

Yuri

Triple SA-FM was the first commercial radio station to broadcast on the clear sound of the FM bandwidth in Adelaide in 1980. The radio station later changed its name to Double SA-FM and then SAFM and dominated Adelaide’s ratings for many years.
The Morning Zoo was a new style of breakfast show. Lead by radio veteran John Vincent with newsreader Anne Fullwood and Grant Cameron, the Morning Zoo show was a mixture of music, news, absurd comedy segments and crazy stunts. For example, there were no shortage of listeners who signed up to go on the station’s Magical Misery Tours (the title of which was based on the Beatles’ song Magical Mystery Tour). Participants were taken to dubious destinations around Adelaide, including the Bolivar Sewage Treatment Works! The Morning Zoo eventually became the popular breakfast show on Adelaide Radio. SAFM is now called Hit107.

Perhaps Yuri was lucky enough to be listening to his owner’s personal stereo. The 1980s was the decade for being ‘wired for sound’ that is, having your own personal stereo. Before the Ipod, there was the Sony Walkman, technology which changed the way people experienced and enjoyed music. Cliff Richard even released a song and album called Wired for Sound in 1981. The video clip for the song features Cliff Richard on roller skates, listening to music on a Walkman cassette player.

Brazilian-German inventor Andreas Pavel is credited with obtaining the patent for the Stereobelt, in 1977, the original concept for a portable stereo. On 1 July, 1979, Sony Corp. introduced the Sony Walkman TPS-L2, a compact, lightweight, blue-and-silver, portable cassette player with chunky buttons, headphones and a leather case. The Walkman was powered by two AA batteries. It featured a headphone jack but as there was no external speaker you could listen to your music in private. Using a second earphone jack two people could listen in at once (https://en.wikipedia.org/wiki/Walkman).

360_walkman_0630

Before this time, people had to play vinyl records on a turntable with attached speakers or carry around a cumbersome cassette radio to enjoy music. You could carry the Walkman in your bag and listen to it while commuting. It was just what you needed to help you exercise during the aerobics craze of the 1980s. Or you could clip the device onto your belt when you went walking or running.

During the 1980s Sony added features to its original design, such as AM/FM radio, receivers, improved speakers, bass boost, and an auto-reverse function. You could even purchase a solar-powered or water-resistant Sport Walkman.

Sales of the Walkman were phenomenal. It was known by other names in different countries, as the Soundabout” in the USA, the Freestyle in Sweden, and the Stowaway in the UK. Other companies created their own personal stereos manufactured under brand such as Toshiba and Panasonic. (http://content.time.com/time/nation/article/0,8599,1907884,00.html).

With the introduction of compact discs in 1982, Sony also manufactured a portable CD player (known as a Discman for a short time). Later the company marketed MiniDisc and MP3 players under the Walkman brand.

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